Welcome to the Culture FYI’RS Podcast. Culture FYI’RS is a creative collaboration meetup held weekly at the FYI Campus in Los Angeles. Each week, we feature a fireside chat with a guest, showcase projects being worked on by members of the FYI community, and share product updates for FYI.AI, the creative collaboration app co-founded by will.i.am.

Learn more about FYI:

https://fyi.me/p/jointhemovement

This week’s guest is Rich Orosco, whose path from the entertainment industry to the pitch demonstrates the powerful intersection of compelling content, grassroots organizing, and authentic community building.

Since LAFC's brand launch in October 2019, Rich has championed an approach that might surprise you: instead of massive marketing campaigns, he's focused on something much more personal. Street by street, block by block, conversation by conversation – building a welcoming fan culture that embraces everyone, whether you're a lifelong football fanatic or someone who's never set foot in a stadium.

In our conversation, you'll discover how LAFC's core values of unity, joy, and being a force for good translate into real community impact. We'll explore Rich's "one fan at a time" philosophy and how satisfying a single passionate individual can multiply into exponential growth, both in followers and in the kind of authentic brand passion that money simply can't buy.

Check out the project link to this Culture FYI’RS event with Rich :

https://fyi.me/p/culturefyirs69

Want to attend a Culture FYI’RS event in person at the FYI Campus in Los Angeles? Hit the link below to see a schedule of who’s speaking at a future event and to RSVP to join the next session.

https://fyi.me/p/culturefyirs

This episode’s Culture FYI’RS event was produced by FYI co-founder will.i.am, Aminah Muhammad, Emily Choi, Frankie Sandoval, Giuliana Rodriguez, Jafet Chavez, Julie Pilat, Lilly Kam, Markus Nielsen-Kolding, Roneal Madlani, Sean Kantrowitz, Shania Jafari, Taylor Weng, the FYI Product Team, and of course, the FYI Community. The podcast is edited by Rob Van Vranken.

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