Long customer journeys and fragmented data sources have broken B2B marketing attribution. So, what are marketers going to do about it? And is there a way to give credit where credit is due along the buyer journey?

In this episode, Patrick talks to Dreamdata's Steffen Hedebrandt about how marketers can build a data-driven attribution model that isn't just about the last touch.

They got into the weeds about:

→ The broken B2B attribution model and how to use AI-powered attribution to prove ROI

→ A strategy to map full customer journeys (to give credit to sales and marketing)

→ Ways to build better retargeting audiences and reduce CAC

→ How data can align marketing + sales with shared buyer signals

If you are a B2B marketer, demand gen leader, or CMO who is tired of defending what's working to get budget, this is the blueprint for you.

Bon appétit 🤌

Annoying problem every B2B marketer faces: You know your ads are working but have no way to prove it.

That's the exact situation that drove Adam Holmgren to create Fibbler: A LinkedIn Ads measurement tool that matches ad data to CRM accounts to prove ROI.

In this week's KlientBoost Kitchen episode, Adam unpacks everything he learned building a $20K+ MRR B2B SaaS. We cover:

↳ Measuring LinkedIn Ads performance and proving ROI

↳ Marketing performance reporting tips to win C-suite buy-in

↳ Proven LinkedIn Ads playbooks driving Fibbler's impressive growth

↳ Crafting a compelling strategic narrative that resonates with your ICP

↳ Augmenting LinkedIn Ads with build-in-public organic content

No fluff, just 40 minutes of actionable insights between two marketing nerds who've lived the LinkedIn Ads struggle.

Bon appétit 🤌

B2B marketers, here’s the exact content marketing strategy we're using (& why most B2Bs get it wrong):

In this week's KlientBoost Kitchen recipe, you’ll learn:

↳ A simple framework for creating a data-driven content strategy

↳ How to pull content ideas from your market (instead of pushing more noise)

↳ A multi-use system that turns 1 podcast into 40+ pieces of content

↳ A 5-step framework for creating world-class, high-performing content

↳ Why checkbox marketing is burning your budget (and how to stop it)

Time to take your content strategy from half-baked to Michelin star.

Grab your notepad, this one's got heat 🌶️

Bon appétit 🤌

Measuring brand is hard—especially when every dollar has to show ROI.

Here’s the problem:

↳ Most skip brand metrics because they seem too “fluffy” or “expensive”

↳ Attribution obsession blinds us to longer-term brand lift

↳ High traffic ≠ success (especially if it's not your ICP)

↳ MMM tools are great, but also expensive

But measuring brand doesn’t have to break the bank.

In this KlientBoost Kitchen episode, Patrick walks you through:

→ 7 tactical, low-cost ways to track brand performance

→ How to prove brand lift with holdout tests (yes, even in B2B)

→ Why ICP traffic growth is your best North Star metric

You don’t need a six-figure analytics stack to prove your brand is working.

You just need to track what actually matters.

It’s 2025, and B2B marketers are still struggling to connect marketing to revenue growth.

Here’s the problem:

↳ Most attribution models are flawed

↳ Incrementality testing is seen as a “nice-to-have” (when it should be essential)

↳ We’re measuring ROAS instead of ROI (and CFOs know it)

↳ We’re avoiding “hard-to-attribute” channels altogether

We unpack it all in this week’s KlientBoost Kitchen episode. You’ll learn:

→ Why attribution alone won’t reveal what’s actually working

→ How to run holdout tests the right way (without blowing your budget)

→ How to use MMM to justify bold creative and budget decisions

→ Pro tips for improving model fit with seasonality and promo flags

Big thanks to Reese Garcia, our Head of Business Intelligence, for serving up this week's recipe 👨‍🍳

Bon appétit 🤌

B2B CMOs—you’re spending too much on creative and not getting the ROI you deserve.

In this week’s KlientBoost Kitchen recipe we cover:

↳ How to use creative offer alignment to improve conversion rates

↳ Using regular testing to beat ad fatigue and squeeze more juice from your ads

↳ Techniques for using animation to grab attention and win more leads

↳ Underutilised social proof tactics that build brand credibility

↳ Why your brand rulebook could be costing you $$$ (and what to do instead)

More than a garnish tip list, this is the meat-and-potatoes of high-performing B2B creative.

Shout out to KlientBoost Head of Performance Creative Beav Hari for sharing the secret recipes this week 😋

Bon appétit 🤌

Ad costs are up, lead quality is down, and traditional targeting doesn't work like before.

But, your paid ads aren’t broken—they’re just stuck in a 2010s playbook.

Keith Delaney, CEO of Primer, joined us on the KlientBoost Kitchen Podcast to break down:

→ Why copying everyone else fails (the law of shitty CTRs)

→ Modern targeting strategies that actually lower CAC

→ Overlooked plays that shorten sales cycles and boost AOV

Bon appétit 🤌

Paid ads don't fail because the channel doesn't work.

They fail due to:

↳ Bad targeting

↳ Low reach

↳ No budget

↳ Lame creative

↳ Pointless complexity

In this week's KlientBoost Kitchen we show you the most common B2B paid ads mistakes limiting your ROI and how to fix them.

Bon Appétit 🤌