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Kim Anderson: A Career In Thirds - RDA 311
- 2024/07/15
- 再生時間： 50 分
- ポッドキャスト
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サマリー
あらすじ・解説
Media Utilization: Dr. Anderson emphasized the importance of using media to reach a broader audience. This approach not only enhances credibility but also effectively disseminates knowledge.Teaching and Extension: Transition from 100% extension work to incorporating teaching at Oklahoma State University (OSU) allowed Dr. Anderson to influence both students and farmers, providing a platform for broader impact.Marketing Strategies: The "third, a third, and a third" strategy for selling wheat is a notable contribution. This method helps farmers manage price volatility by spreading sales over different periods.Early Career: Dr. Anderson started his extension career in Kentucky, where he first appeared on TV with Ira Massey on "Tabacco Talk." This experience underscored the power of media in agricultural extension.Sales Class Success: His sales class at OSU, including the "Ready Set Sale" event, has been highly successful. It teaches students practical sales skills through real-world interactions, preparing them for future careers.(00:03) - Introduction and Welcome(00:35) - Information and Website Reminder(00:55) - Introduction of the Dream Team(01:14) - Doctor Josh Lofton’s Introduction(02:14) - Introduction of Doctor Kim Anderson(03:17) - Kim Anderson’s Grain Marketing Advice(03:35) - Kim Anderson’s Career Began in 1980(04:27) - Transition from Kentucky to Oklahoma(05:48) - Early TV and Radio Experiences(06:26) - Creative Market Monitor Segments(07:02) - Fun and Criticism in Market Reporting(07:44) - Kim Anderson’s Teaching Career(08:25) - Transition to Teaching Junior Marketing(10:04) - Success of the Sales Class(11:17) - Hands-On Sales Experience(12:10) - Ready Set Sale Dinner(13:09) - Support from Salespeople(13:55) - Reputation of Ferguson College of Agriculture(14:22) - Ready Set Sale Process(15:45) - Teaching During COVID(17:02) - Adjustments During COVID(17:55) - Sashay with a Salesperson(18:16) - Importance of Building Relationships(19:09) - Students Finding Salespeople(19:25) - Ready Set Sale Dinner Event(20:29) - Symbiotic Relationship Between Students and Salespeople(20:51) - Impact of Teaching on Extension Work(21:25) - Writing for Southwest Farm Press(22:17) - Teaching Through Media(23:08) - Repetition in Teaching(23:58) - Credibility Through Media(25:03) - Avoid Lectures, Facilitate Conversations(26:04) - Best Presentation Experience(27:19) - Learning from Farmers(28:01) - Mentorship from Successful Farmers(29:05) - Making Farmers Feel Good About Their Decisions(29:56) - Origin of the Third, a Third, a Third Strategy(31:02) - Media’s Role in Credibility(32:15) - Importance of Returning Phone Calls(32:42) - Listening to Farmers(33:14) - Affirmation Calls from Farmers(34:09) - Caution with Media(35:07) - Handling Media Sensitivity(36:10) - Favorite Part of Extension Work(36:41) - Reward of Farmer Interactions(37:55) - Farmers Teaching Themselves(38:01) - Origin of the Third, a Third, a Third Strategy(39:06) - Double Retirement(40:02) - Current Wheat Marketing Strategy(41:02) - Importance of a Mechanical Marketing Strategy(42:15) - Average Yield and Price(43:20) - Value of Being Above Average(44:18) - Comfort in Marketing Decisions(45:33) - Retirement Plans(46:31) - Psychological Aspect of Retirement(47:36) - Making Decisions That Let You Sleep at Night(48:15) - Overcoming Doubts and Proving Others Wrong(48:27) - Closing Remarks and Thanks(48:45) - Outro and Contact Information RedDirtAgronomy.com