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あらすじ・解説
This episode features guest and advertising genius JIMMY SMITH. Throughout his career, Jimmy – a 2012 Fast Company magazine Top 100 Most Creative member – has worked his magic in a variety of roles as a copywriter, creative director, author, TV writer, video game creator, film and record producer. His work has been recognized for its fresh advertising approaches (One Show, Cannes, D&AD, ANDY, Time magazine), for its TV show originality (Emmy nomination - Gatorade Replay) and for its beauty (Stiftung Buchkunst International Book Art Competition, Copenhagen Museum of Applied Arts - Soul of the Game).
Jimmy often collaborated with hosts, Nekeda and Muhammida during their time at Nike and beyond, throughout his advertising career at Wieden & Kennedy and then BBDO to tap into their pulse on "Who and What is Hot" in music, influencers, entertainment, and street culture to impact some of the world's greatest ad campaigns including "Freestyle" for Nike and "G" for Gatorade among others recounted in this episode.
The Jimmy Smith episode highlights the power of representation at the TABLE and how having collaborators who believe in your vision can be the difference between great and legendary.
Take a listen and let us know your thoughts.