We sit down with Jenny Casson, two-time Olympic rower for Team Canada and Co-Founder of Daylilie, to explore what it means to evolve beyond elite sport.

From competing on the world stage in Tokyo and Paris to launching a business built around purpose and impact, Jenny shares her own transition story, the challenges, the mindset shifts, and the importance of having the right people in your corner.

As one of ATA’s ambassadors, Jenny brings both lived experience and a refreshing honesty to what the process of preparing for life beyond sport really looks like.

Key Takeaways:

• You don’t need to solve it all in one day.
• Build your team. Seek out people doing what you want to do and start the conversation.
• This next chapter isn’t a loss; it’s growth.
• Don’t let athlete be your only identity.
• Take time to explore, reflect, and understand yourself.

Whether you're still competing or just starting to plan for what comes next, this episode offers real, actionable insight from someone who’s walking the path ,and doing it on her terms.

Jenny Casson:

LinkedIn – Jennifer Joan Casson

Instagram – jenny_joan_casson

Daylilie - Everyday Bras for Athletic Silhouettes | Daylilie

Instagram – daylilie_bras

About the hosts

James Rule, Co-Founder of ATA, is a seasoned leadership coach and former professional rugby player with extensive experience in high-performance sports management. Having held CEO roles at Super League clubs and senior positions in major sporting organisations, he understands the pressures of transitioning beyond elite competition. A passionate advocate for athlete development, James drives ATA’s mission to provide structured, research-driven support, ensuring athletes are equipped for long-term success beyond the game.

Karl Birch, Co-Founder of ATA, is a former rugby player turned coach, mentor, and leadership specialist. With over a decade in medical sales, where he led a team, he combines industry expertise with a deep understanding of the athlete mindset to help athletes transition into meaningful careers beyond sport. Passionate about early preparation and proactive career planning, he has guided former athletes through transition, ensuring they step confidently into their next chapter

Connect and Contact

Website:

www.athletetransitionaccelerator.com

LinkedIn:

Athlete Transition Accelerator: https://www.linkedin.com/company/athlete-transition-accelerator/

James Rule: https://www.linkedin.com/in/james-rule-77255520/

Karl Birch: linkedin.com/in/karlbbirch10

Instagram:

@ataccelerator https://www.instagram.com/ataccelerator

Email:

support@athletetransitionaccelerator.com

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