In this episode of The Builders, Matt sits down with legendary marketer and webinar strategist Jason Fladlien to discuss the mindset, methods, and AI-fueled magic behind his latest venture — Project Mona Lisa.

From waiting years to adopt AI until it finally delivered real advantage, to architecting offers so good they sell themselves, Jason reveals the first principles behind how he builds. You’ll hear how he’s combining decades of proprietary knowledge with the power of AI to make webinar creation faster, smarter, and more accessible than ever.

Whether you're building digital products, launching a SaaS, or leveling up your marketing game — this episode is a blueprint for playing to win.

🔑 What You’ll Learn in This Episode:

• Why Jason waited years to touch AI — and what finally changed his mind
• The origin story of Project Mona Lisa and how it uses AI + proprietary knowledge to deliver advantage
• How Jason builds for demand first before creating supply
• The mindset of only playing games you can win — and how that shapes every decision
• Why A- execution at scale beats A+ perfection when building software
• Real strategies to seed virality, test with live users, and generate proof before a full launch
• The deeper why behind Jason’s drive — and how adversity turned into fuel