Simon asks Lisa about the fundamentals of email marketing and its importance for businesses. They explore the benefits of email over other media, ethical considerations in list building, and the components of effective email marketing. The discussion also covers mobile optimization, measuring success, choosing the right platforms, common mistakes, and practical steps for getting started with email marketing.
#itsmostlymarketing, #tangentstotactics, #smbmarketing, #marketing, #smallbusinessmarketing, #emailmarketing, #customermarketing, #emailstrategies

Lisa and Simon pause from the regularly scheduled program to answer listener questions. They explore various marketing strategies, focusing on audience engagement, the importance of mapping marketing funnels, and personalizing approaches for diverse customer bases. They discuss the challenges of lead magnets and conversion rates and provide insights into marketing opportunities.

#itsmostlymarketing #tangentstotactics #smbmarketing #marketing #smallbusinessmarketing #leadmagnets #webstrategy #leadgeneration

Lisa and Simon explore the concept of lead magnets in marketing, discussing their importance in capturing customer information and converting prospects into clients.

They use real-life examples from a recent home expo, highlighting various offers and strategies used by vendors to engage potential customers.

The discussion covers different types of lead magnets, how to choose the right format, and the significance of creating irresistible offers. They emphasize the need for testing and measuring the effectiveness of marketing strategies, as well as the importance of follow-up communication with leads.

#itsmostlymarketing #tangentstotactics #leadmagnets #webstrategy #leadgeneration