Internet Gone Wild: Brainrot Marketing, Gen Z, and the Age of Unhinged
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Internet Gone Wild: Brainrot Marketing, Gen Z, and the Age of Unhinged
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Join Mo and Jo as they unpack the Webby's fascinating trend report on the rise of "brainrot" culture! Your hosts explore why Gen Z and Gen Alpha are driving a new wave of intentionally chaotic online behavior that's racked up over 1.3 billion views. They dive into how major brands like Porsche and Wimbledon are embracing the absurd, why traditional marketing is giving way to "calculated chaos," and what it means when companies are told to get "unhinged." The conversation examines how this seemingly random trend is actually building powerful communities through shared experiences and inside jokes. From the success of Ryanair's self-mockery to the strategic genius behind Teletubbies' bizarre content, this episode decodes the method behind the madness of modern digital culture.