Thank you for tuning into another episode of *Soul Leaders*! I'm Mills, your host, and I’m so excited you’re here with me today. We’re diving into optimizing your content for different audiences—specifically, how to create content that speaks to both *cold* and *warm* audiences.

Too often, I see creators assume their entire audience already knows who they are and what they offer. This mindset can really slow down conversions, especially with cold audiences, who are potential new followers or leads discovering you for the first time. The challenge is not to alienate these cold audiences by only speaking to those who already know you.

Let’s break it down, starting with your Instagram profile:

1. Optimizing Your Title

Your title is prime real estate for searchable terms. It’s not just about your name; it's about letting people know exactly what you do. For instance, I use “Camilla (Mills) Gray, Marketing Strategist & Mentor” because “Marketing Strategist” is searchable. It’s clear, and it speaks to both warm and cold audiences. Does your title say what you do? If it’s just your business name and that doesn’t give any clue about what you do, you might be missing out on potential new followers.

2. Writing a Bio That Speaks to Cold Audiences

Your bio should be written with cold audiences in mind. It should clearly state *how you help people* and *what you help them with*. Keep it concise but impactful. Think of it as a snapshot of your value.

For example, in my bio, I talk about helping ambitious women generate more leads and higher cash months with intentional marketing. This speaks to people who might be meeting me for the first time. What does your bio say? Does it immediately tell someone new how you can help them?

3. Your Grid’s First Three Images

The top three images on your Instagram grid are crucial for cold audiences. Ask yourself: do these images represent what you do and how you help? Are they aligned with your lead magnet? If someone is new to your page, these images need to immediately communicate the value you offer. Don’t assume everyone knows what you do; make it explicit.

4. Intentionally Writing Content for Cold Audiences

When creating your posts, think about how you can communicate to someone who’s never heard of you before. Avoid jargon or making assumptions about what they know. You want to clearly spell out the value you provide, even if you're discussing client transformations or success stories.

5. Email Marketing & Speaking to Cold Audiences

Even in email marketing, balance your content to ensure it appeals to cold leads who may not yet know the full extent of what you do. Highlight your offers clearly and avoid assuming everyone is familiar with your services.

Lastly, as you create content, think about calling out your ideal client. Be specific about who you want to work with, and who your content is for. This helps attract the right people while naturally filtering out those who aren't the right fit.

Thanks again for listening. I hope you’ve found this episode valuable, and I look forward to seeing you next week!

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Connect with Mills:

My website https://www.millsgray.com/

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