What does it take to turn a small boutique into a media platform and trusted fashion brand? In this episode of Intangify, host Matthew Asbell sits down with Dawn Del Russo—fashion expert, QVC brand rep, and founder of Live the Glamour. Dawn shares her journey from running Bella Dawn boutique to becoming a go-to TV style contributor, and why staying true to your brand values matters more than chasing trends.

In this episode, you’ll hear:

• How one local TV segment launched a long-standing media career
• The pivot from boutique owner to brand-builder and national style expert
• Why Live the Glamour refuses pay-to-play to spotlight authentic brands
• Practical advice for aligning your business with your personal brand
• How to approach trademarks and partnerships with confidence

Dawn Del Russo proves that authenticity never goes out of style. From boutique beginnings to national TV, she’s built a brand rooted in trust, passion, and a commitment to showcasing real talent—without compromise.

🔗 livetheglamour.com
📱 Instagram: @dawndelrusso

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https://missionmatters.com/author/matthew-asbell

What exactly is brand licensing—and why is it so often misunderstood? In this special episode of Intangify, host Matthew Asbell teams up with IP attorney Dave Johnson to welcome licensing veterans Steven Ekstract and Stu Seltzer, co-authors of Brand Licensing for Dummies.

With decades of experience between them, Steven and Stu break down the business of licensing: what works, what doesn't, and what every entrepreneur, manufacturer, or brand owner needs to know before jumping in. From global partnerships to startup strategy, this conversation is a practical guide for navigating the complex but rewarding world of licensing.

In this episode, you’ll learn:

• Why licensing is a marketing tool, not just a legal contract
• What makes a brand “license-ready”—and when it’s too soon to try
• How licensing can unlock massive growth through strategic partnerships
• Common mistakes that cost brands time, money, and trust
• Why professional legal and licensing guidance pays for itself

🎧 Get the book: Brand Licensing for Dummies

🌐 More from the guests: seltzerlicensing.com | entertainmentxtracks.com

Listen to more episodes on Mission Matters:
https://missionmatters.com/author/matthew-asbell

What if marketing wasn’t something you do, but something you are? In this energizing episode of Intangify, host Matthew Asbell—trademark attorney and champion of intangible value—sits down with Margarita Eberline, founder of Marketing Boss and host of the Care Sandwich podcast.

Together, they unpack how marketing, sales, and networking aren’t dirty words—they’re misunderstood forms of relationship-building and service. With candid stories, cultural insights, and practical frameworks, Margarita reveals how charisma, trust, and alignment drive business success beyond any funnel or strategy.

In this episode, you’ll hear:

• Why marketing is never optional—you're always doing it, even when you think you’re not
• The real difference between manipulation and alignment, and how to sell without “selling”
• How to handle objections, ghosting, and hesitation using Margarita’s Connect Convert method
• Why charisma is an intangible asset—and how trust is built through energy, empathy, and authenticity
• A bold conversation on culture, identity, and what it really takes to build trust across difference

With decades of cross-industry experience and a data-backed approach to sales psychology, Margarita brings both heart and strategy to how we show up in business. Whether you're a law firm owner, service professional, or someone who hates “sales,” this episode will shift how you see your role in connecting and serving.

🔗 Learn more at marketing-boss.com
🎙 Listen to her podcast: caresandwichpodcast.com
📘 Find Connect Convert on Amazon

Listen to more episodes on Mission Matters:
https://missionmatters.com/author/matthew-asbell

How do you protect what you can’t see or touch? In this compelling episode of Intangify, host Matthew Asbell—intellectual property attorney and advocate for the unseen value behind innovation—sits down with Adam Torres, co-founder of Mission Matters and a prolific creator who has hosted over 6,000 podcast episodes and helped launch countless others.

Together, they explore podcasting not just as a marketing channel, but as an enduring form of legacy, branding, and intellectual property.

In this episode, you’ll hear:

• How Adam’s personal story and entrepreneurial path led from Money Matters to the mission-driven platform Mission Matters
• Why podcasting is more than just content—it's a vessel for memory, legacy, and lasting impact
• Matthew’s expert insights into trademark law, ownership pitfalls, and AI-related IP issues that every podcaster and brand builder should understand
• Real-life legal lessons from Adam’s journey—how one IP misstep nearly jeopardized years of content and brand equity
• A candid conversation on how to protect your creative work, from names and logos to intros and guest content

As a seasoned IP lawyer, Matthew Asbell brings a sharp and thoughtful perspective, guiding creators through the often-overlooked legal landscape of intangible assets—especially in a digital, AI-enhanced age.

If you care about your brand, your voice, and your story, this episode is your blueprint for protecting what truly matters.

🔗 Follow Adam Torres on Instagram:
@AskAdamTorres

Listen to more episodes on Mission Matters:
https://missionmatters.com/author/matthew-asbell

EPISODE SUMMARY:

An understanding of risks and opportunities for entrepreneurs and small businesses arising from generative AI

In this episode of Intangify, my guest Maurice Bretzfield will discuss the exciting prospects and opportunities in generative AI

for entrepreneurs, startups and small businesses, and some of the associated risks in using it and in not using it!

Visit:
https://mauricebretzfield.com/

Listen to more episodes on Mission Matters:
https://missionmatters.com/author/matthew-asbell

EPISODE SUMMARY:

We will address aspects of messaging and storytelling including:

1. What should your message be?
2. Not just what you say, but how you say it
3. Restrictions can facilitate creativity
4. Finding the right voice
5. The impact of Artificial Intelligence on storytelling

In this episode of Intangify, my guest is Laurence Shanet, an award-winning director, writer, and creative director of films, television and web-based video advertisements, as well as an author and ghost-writer of technical thought leadership articles. We will discuss messaging and storytelling, and the state of creativity in 2023, including 1) what should your message be?; 2) not just what you say, but how you say it; 3) how restrictions can facilitate creativity; 4) finding the right voice; and 5) the impact of Artificial Intelligence.

Visit:
https://www.laurenceshanet.com/

Listen to more episodes on Mission Matters:
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WHAT WILL THE AUDIENCE LEARN?

When launching or growing a successful health-tech or fin-tech business, what are the intangibles that make a difference? How do innovation and intangibles impact the future of healthcare?

EPISODE SUMMARY:

Starting and growing a successful health-tech or fintech venture requires an understanding of the landscape and the problem to be solved, development of an innovative product or service that elegantly meets the need, identifying partners and building a team over time, and numerous other intangibles. My guest Chris Ellis discusses Thatch, an all-in-one platform for employers to offer the most personalized healthcare experience to employees. Chris will be joined by my health correspondent, Frank R. Harrison, the host of Frank About Health, following Chris' recent appearance on that podcast, for a look at the Thatch venture from a different perspective - the intangible aspects of a health-tech or fin-tech business and how they drive the future of healthcare.

Visit:
www.thatchhealth.com https://www.linkedin.com/in/chris-ellis-13867358/

Listen to more episodes on Mission Matters:
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WHAT WILL THE AUDIENCE LEARN?

Understanding of the impact of changes in law on business decisions.

EPISODE SUMMARY:

Laura Winston discusses her seemingly varied background as a trademark attorney, professor, and amateur glassblower. We consider the ebb and flow of law and its impact on business decisions.

Visit:
https://www.linkedin.com/in/laurawinston
https://offitkurman.com/attorney/laura-winston/

Listen to more episodes on Mission Matters:
https://missionmatters.com/author/matthew-asbell