In a world inundated with marketing messages, how do we discern between ethical persuasion and manipulative tactics? This episode delves into this complex issue with Brad Parscale, a seasoned strategist who has shaped successful political campaigns.

Parscale explores the blurred lines between marketing and advertising, discussing the ethical considerations that underpin effective campaigns. He sheds light on the power of identity marketing, examining how leveraging shared identities can resonate with audiences.

Additionally, the episode delves into the impact of shame culture, analyzing its effects on both individuals and organizations. Ultimately, this conversation challenges us to consider the moral implications of persuasion and the responsibility of marketers to use their influence ethically.

Learn more about Brad:

With nearly 20 years of experience in digital media and digital media strategy, Brad Parscale is responsible for representing hundreds of organizations throughout the United States, ranging from small business to multi-million dollar companies. In 2004, he invested his last $500 into Parscale Media, an agency focused on building websites and digital media strategy. By 2011, Brad had created a multi- million dollar company.

In 2016, Brad was named Digital Director for the Donald J. Trump for President campaign, developing, implementing and managing the digital marketing strategy. Under Brad’s digital leadership and direction, President Trump not only won the presidency but also raised more money through small- dollar donations than any Republican presidential candidate in history. Currently, Brad is serving as President Donald J. Trump’s Campaign Manager for his 2020 Election Campaign.

Brad's Links:

X: https://x.com/parscale

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