On this episode of The Inside BS Show, Dave Lorenzo sits down with Jennifer Yousem, founder of I Heart EBITDA, to demystify the financial fog that clouds too many businesses. If your profit margins don’t make sense, your revenue looks great but your cash is gone, or you’re relying on a bookkeeper to handle strategy, they tackle it all here. Jennifer shares hard-earned insights about revenue recognition, why cash flow surprises are a symptom of deeper issues, and what every business owner needs to stop ignoring in their financial statements. This is the crash course in financial adulting that no one gave you.

What You’ll Discover Today:

• Why EBITDA is more than a buzzword and why it matters
• The biggest red flags in your financials (and what they’re trying to tell you)
• How a messy P&L destroys your ability to make decisions
• The real cost of fixing financial chaos versus setting it up right from the start
• Revenue recognition basics for professional service firms (hint: it’s not cash in, revenue booked)
• Why you can outsource execution but not financial thinking
• How Jennifer acts as a financial early warning system for business owners

Key Topics Discussed:

• The “Order to Cash” audit: how to spot the holes in your financial process
• What to do when you’re growing revenue but not making money
• Common bookkeeping and tax filing mistakes that crush cash flow
• Why small businesses are never too small for real financial guidance
• Strategic versus transactional finance: controller versus CFO roles explained
• What to listen for at dinner: red flags that scream “You need Jennifer”

On this episode of the Inside BS Show, Dave Lorenzo sits down with Melissa Costello, CEO and Chief Storyteller of MELISSACOSTELLO.COM, to break down the real power of video, and why most people are doing it all wrong. With decades of experience directing national commercials and high-impact brand stories, Melissa explains how great video isn’t about flashy edits or perfect scripts—it’s about emotional authenticity, vulnerability, and storytelling that connects.

Dave and Melissa discuss how video can transform a business’s brand perception, the neuroscience behind storytelling, and why a well-crafted testimonial beats a polished sales pitch any day. Melissa shares her unique interview process that gets even the driest, most buttoned-up professionals to open up on camera. She also outlines how to pull emotion out of someone who’s trained to hide it (like a litigator), and why the editing process is where the story really comes to life.

Whether you're a lawyer, consultant, business owner, or just someone who wants to use video to actually move people—this episode is a masterclass in how to do it right. If your current video strategy feels like a hostage tape or a bad PowerPoint, this conversation will show you a better way.

Key Takeaways:

• The difference between video that converts and video that gets ignored
• Why authenticity on camera is more powerful than perfection
• How to structure an interview to pull out real emotion and compelling stories
• Why storytelling beats listing credentials every time
• How to shoot once and build an entire content vault

Perfect for business leaders who want their message to resonate, and who are ready to stop wasting money on forgettable video.

In this episode of The Inside BS Show, Dave Lorenzo sits down with seasoned litigator Charles Franklin to unpack a subject most professionals would rather avoid: what to do when you've made a mistake. With over four decades of experience representing licensed professionals—lawyers, doctors, accountants, real estate agents, and even hair braiders—Charles explains the right way to respond when your license is on the line.

Together, Dave and Charles explore real-world examples of regulatory investigations gone wrong, and they highlight the Three Cs—Candor, Contrition, and Cooperation—as the keys to getting through a crisis with your livelihood intact. Charles also shares practical insights about professional discipline, the importance of legal representation, and how the wrong reaction can compound your problems.

Whether you're a licensed professional or you advise them, this episode delivers an unflinching look at what it takes to survive—and recover from—career-threatening mistakes.

What You’ll Discover Today:

• Why professionals get in more trouble for how they respond to a mistake than the mistake itself
• The difference between a licensing board complaint and a malpractice suit
• Why representing yourself is almost always a terrible idea
• Real-world examples of professionals who made things worse by trying to handle it themselves
• How regulators think—and why they often prefer humility over defiance
• What happens when you lie to an investigator
• Why different professions have different “cardinal sins” that trigger harsh penalties
• The career-building power of joining groups and saying yes to new opportunities
• Charlie’s journey from insurance defense to building a niche in licensing defense

Key Topics Discussed:

• The Three Cs: Candor, Contrition, Cooperation
• Regulatory investigations vs. civil lawsuits
• Representation in licensing matters
• Professional discipline case studies
• Networking and career development
• Empathy and emotional intelligence in leadership

Connect with Charles Franklin:
📞 Phone: 847-701-2250
🌐 Website: https://fgcclaw.com