
Innovation DNA: The Six “I” Advantage
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This week on the Bold Inventor Show, host J.D. Houvener dives into the human side of innovation with Natalie Turner, founder of The Six ‘I’s® of Innovation and author of Yes, You Can Innovate. Natalie joins live from the UK to unpack her game-changing framework that helps individuals and teams unlock their unique contributions to innovation—and create meaningful value from ideas.
👁️ What are the Six I’s?
- Identify – Spot emerging trends and opportunities
- Ignite – Spark new ideas and rally others
- Investigate – Analyze and assess feasibility
- Invest – Secure buy-in and resources
- Implement – Deliver real-world solutions
- Improve – Reflect, iterate, and grow
🔬 At the core of this method is purpose—the “why” behind innovation—and the belief that everyone can play a role in the innovation process, not just designers, engineers, or inventors.
💡 In this episode, you’ll learn:
🧠 Why self-awareness is critical to innovation
Natalie explains how her self-assessment profiling system helps you discover your innovation strengths—and your blind spots.
📊 How to read and use your Six I's profile
See examples of both individual and team-based profiles to understand how organizations can align innovation roles with actual strengths.
📕 The power of codified IP
Natalie shares her own entrepreneurial journey, how she built a global innovation training company from scratch, and how her Six I’s model is now taught worldwide.
🤝 Why collaboration beats solo genius
Innovation doesn’t live in isolation. Whether you're an igniter or an implementer, knowing where to partner is the key to progress.
📈 Real-world use cases
From global companies to solo inventors, Six I’s has helped thousands align purpose with action—driving innovation culture, leadership, and sustainable growth.
🎁 Special Offer
Listeners get 10% off the Six I’s innovation profile assessment using code BP10 at 6-i-innovation.com
Whether you're a solo inventor with a big idea or a team leader trying to inspire change, this episode offers fresh tools to help you innovate with confidence, clarity, and purpose.
📖 Get the book: Yes, You Can Innovate
🔎 Take the profile assessment
🎤 Learn more about Natalie’s keynote speaking and training at 6-i-innovation.com
Hashtags:
#InnovationStrategy, #SixIs, #NatalieTurner, #InnovationLeadership, #CreativeMindset, #BoldInventorShow, #InventorsJourney, #PurposeDrivenInnovation, #DesignThinking, #InnovationCulture
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Have an invention or brand to protect? Or just curious about learning more? Download our FREE Inventor Kit here: https://keap.page/gw292/inventor-kit.html
DISCLAIMER
Everything discussed on this podcast is for informational purposes only and not for the purpose of providing legal advice.