Lauren Duncan is the Head of eCommerce at Philip Kingsley, creators and sellers of Trichological Hair and Scalp products. Founded in the 1950s, Philip Kingsley now sell via their Magento eCommerce store, wholesale via salons and other retailers, and run 2 clinics in London and New York.

Their number one Hair Mask sells one unit every 30 seconds worldwide!

Hit PLAY to hear:

• The clinical side of Philip Kingsley
• Digital transformation and its benefits
• Their promotional strategies that focused on quality over quantity
• The brand’s gift with purchase optimisation
• Philip Kingsley’s future plans

Key timestamps to dive straight in:

[06:30] Hair treatment business pivots to digital expansion.

[07:35] New storefront for clinic, subscription assessment, web app.

[14:15] Improving execution and data for better promotions.

[15:58] Elevating promotions through bespoke photo and video.

[18:54] Testing, personalization, and AOV focus increase.

[23:50] Exciting updates on clinical and retail transformation.

[25:04] Listen to Lauren’s Top Tips!

Full episode notes here: https://ecmp.info/510

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