In this episode, the podcast features a quartet with Marcus and Stuart, two app marketing experts discussing gaming vs. non-gaming apps. The conversation delves deep into app marketing strategies and the potential for cross-learning between the two types of apps. The hosts highlight the origins of the discussion on LinkedIn and encourage active participation for potential future guests. The group emphasizes the importance of engaging and valuable content on LinkedIn, setting the tone for insightful discussions on the podcast. Join the quartet as they navigate through the dynamics of app marketing in this engaging and informative episode.

Chapters 📌

[00:00:00] Intro

[00:02:04] Four-way podcast dynamics.

[00:06:40] Game soft launch strategies.

[00:09:42] Soft launch strategies.

[00:12:22] Soft launch countries for games.

[00:15:33] Soft launch strategies.

[00:20:40] Ratings in mobile app industry.

[00:22:54] Games activating users effectively.

[00:27:29] User age in gaming apps.

[00:30:31] Banking app user experience.

[00:35:18] Community building in gaming.

[00:37:40] Importance of community for growth.

[00:41:40] Monetizing high-spending app users.

[00:44:33] Web-to-app transition strategies.

[00:49:28] Driving web traffic benefits.

[00:52:05] Targeting younger audiences in gaming.

[00:55:23] Targeting older demographics in marketing.

[00:59:27] Diversifying pricing and revenue streams.

[01:03:36] Web-based Google Play for PC.

[01:04:50] The future of apps vs. browsers.

[01:08:34] Community engagement in marketing.

[01:14:47] Full-person podcast challenges.

🖇 Follow links 🖇

👉 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Marcus Burke⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on Linkedin

👉 Stuart Devereux on Linkedin

👉 ⁠⁠⁠Jake Mayell⁠⁠⁠ on Linkedin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

👉 ⁠⁠⁠Yoann Pavy⁠⁠⁠ on Linkedin

📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Small ask for you: If you enjoyed this podcast, please hit "follow" button and leave a 5 ⭐️ review, share it with your marketing friends too if you're feeling generous 🤝

That's how we grow.

See you next week!

In this episode, we delved into content marketing, focusing on long-form written content with guest Araminta Robertson, a fintech specialist. We explored her insights on SEO and building a thriving fintech marketing community of over 2000 members on Slack. Listeners were also informed about a new interactive feature on Spotify allowing comments on episodes.

Tune in for more on content marketing, community building, and CRM strategies!

Chapters 📌

[00:00:00] Intro

[00:00:31] Fintech marketing community growth.

[00:06:18] Podcasting challenges and strategies.

[00:09:08] Building relationships with listeners.

[00:13:26] Content distribution strategies.

[00:15:36] Niche Marketing Strategies.

[00:18:23] Content creation strategies.

[00:23:40] Content creation using AI.

[00:27:40] Summarizing webinars into articles.

[00:29:08] AI in podcast automation.

[00:34:03] Mega blogs versus targeted article.

[00:39:13] AI formality detector in writing.

[00:42:50] Educational vs. sales content.

[00:45:20] Comparison posts in content marketing.

[00:49:19] Comparison posts and sales strategies.

[00:51:51] Reddit vs. LinkedIn for B2B.

[00:56:55] Written content marketing strategies.

🖇 Follow links 🖇

👉 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Araminta Robertson⁠⁠⁠⁠⁠⁠⁠⁠⁠ on Linkedin

👉 ⁠⁠Jake Mayell⁠⁠ on Linkedin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

👉 ⁠⁠Yoann Pavy⁠⁠ on Linkedin

📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Small ask for you: If you enjoyed this podcast, please hit "follow" button and leave a 5 ⭐️ review, share it with your marketing friends too if you're feeling generous 🤝

That's how we grow.

See you next week!

This week's episode features Taylor Holiday from Common Threads Collective, a key figure in the e-commerce industry.

One of our best episodes to date!

We get into various topics, including the Mona Lisa of e-commerce, the probability of a single-handed e-commerce brand reaching $100 million in revenue, creating peak moments in brands, and the future of e-commerce as a brand represented by a collection of feeds. Even if you're not deeply involved in e-commerce, this episode offers valuable insights.

Tune in for a fascinating discussion on the evolving landscape of e-commerce and brand building.

Chapters 📌

[00:00:00] Intro

[00:00:44] The Mona Lisa of e-commerce.

[00:06:27] Building and activating audience engagement.

[00:08:01] Negative customer acquisition cost.

[00:11:57] Expanding margin over time.

[00:16:22] Customer engagement strategies.

[00:19:33] Brandformance.

[00:20:25] Long-term return on investments.

[00:23:43] Understanding user behavior for growth.

[00:28:58] Memes and viral content.

[00:30:22] Leveraging Niche Viral Communities.

[00:36:00] The future of brand evolution.

[00:39:32] Creating peak brand moments.

[00:40:59] Culturally embedded behavioral spending.

[00:46:09] Winning with a valuable edge.

[00:47:39] Global labor leverage in business.

[00:50:33] Global market maturity.

🖇 Follow links 🖇

👉 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Taylor Holiday⁠⁠⁠⁠ on Linkedin

👉 ⁠Jake Mayell⁠ on Linkedin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

👉 ⁠Yoann Pavy⁠ on Linkedin

📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Small ask for you: If you enjoyed this podcast, please hit "follow" button and leave a 5 ⭐️ review, share it with your marketing friends too if you're feeling generous 🤝

That's how we grow.

See you next week!