• In-Ear Insights: Analyzing Data with Generative AI
    2025/01/15

    In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss using generative AI to analyze your data. You'll discover how to leverage AI to understand your marketing data better. You'll learn powerful techniques to identify trends and patterns in your data, even if you're not a data scientist. You'll learn to use the 5Ps framework to ask the right questions to solve the right problem. You'll gain insights into building a repeatable process so you aren't starting from scratch every time you analyze your data. Tune in now to unlock the power of AI for your marketing analysis!

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    https://www.trustinsights.ai/aicourse

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    https://www.trustinsights.ai/analyticsformarketers

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    30 分
  • In-Ear Insights: What is Local AI / Open Model AI?
    2025/01/08

    In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss local AI and its implications for your business.

    You'll discover how to protect your sensitive data by keeping it within your own systems. You'll learn to reduce costs associated with large-scale AI tasks. You'll find sustainable practices that reduce your environmental impact. You'll see ways to maintain business continuity even when popular AI services are unavailable. Watch this episode now to gain control over your AI future!

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    https://www.trustinsights.ai/youtube

    Take our new generative AI course:
    https://www.trustinsights.ai/aicourse

    Subscribe to the Trust Insights podcast:
    https://www.trustinsights.ai/tipodcast

    Join our free private Slack community, Analytics for #Marketers:
    https://www.trustinsights.ai/analyticsformarketers

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    30 分
  • In-Ear Insights: Trust Insights 2024 Year In Review
    2024/12/18

    In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the challenges of 2024 and how they learned to thrive. You will discover how Trust Insights adapted to the rapid changes in AI and found success with their R&D process. Learn why focusing on foundational elements such as people and process is the key to navigating the ever-changing tech landscape. You will also hear how a focus on creating robust customer profiles allows them to develop custom AI solutions.

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    Follow our YouTube channel for more #marketing and #analytics videos!
    https://www.trustinsights.ai/youtube

    Take our new generative AI course:
    https://www.trustinsights.ai/aicourse

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    https://www.trustinsights.ai/tipodcast

    Join our free private Slack community, Analytics for #Marketers:
    https://www.trustinsights.ai/analyticsformarketers

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    35 分
  • In-Ear Insights: Rapid Scenario Planning with Generative AI
    2024/12/11

    In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss rapid scenario planning for your business with the help of generative AI. You discover methods for using generative AI to plan for multiple potential futures, equipping you to handle various situations. You learn to identify constants in your business, like revenue goals, and how these can guide your planning process. You gain insights into leveraging AI tools for rapid scenario planning, helping you react swiftly to changes. You explore practical steps to prepare for uncertainties, ensuring you stay agile and proactive in a dynamic environment.

    Join our weekly #email newsletter:
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    Follow our YouTube channel for more #marketing and #analytics videos!
    https://www.trustinsights.ai/youtube

    Take our new generative AI course:
    https://www.trustinsights.ai/aicourse

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    Join our free private Slack community, Analytics for #Marketers:
    https://www.trustinsights.ai/analyticsformarketers

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    31 分
  • In-Ear Insights: Digital Ghosts, AI Ethics, and Employment Agreements
    2024/12/04

    In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss your digital ghost. You will learn whether employers can put your digital ghost to work, the legal and ethical implications of employers using your digital assets, how to safeguard your digital likeness, and what you need to negotiate with your employer.

    Join our weekly #email newsletter:
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    https://www.trustinsights.ai/youtube

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    https://www.trustinsights.ai/aicourse

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    https://www.trustinsights.ai/analyticsformarketers

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    31 分
  • In-Ear Insights: Marketing Lessons From MarketingProfs B2B Forum
    2024/11/20

    In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss their key takeaways from the MarketingProfs B2B Forum 2024. You will learn about the surprising reality of AI adoption in marketing. You will discover the challenges of accurately measuring AI usage and the inherent biases in current surveys. You will gain insights into the human element of marketing and how it intersects with AI. You will understand the value of listening in market research and how to extract insights from industry events.

    Join our weekly #email newsletter:
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    Follow our YouTube channel for more #marketing and #analytics videos!
    https://www.trustinsights.ai/youtube

    Take our new generative AI course:
    https://www.trustinsights.ai/aicourse

    Subscribe to the Trust Insights podcast:
    https://www.trustinsights.ai/tipodcast

    Join our free private Slack community, Analytics for #Marketers:
    https://www.trustinsights.ai/analyticsformarketers

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    30 分
  • In-Ear Insights: AI Readiness at MarketingProfs B2B Forum
    2024/11/13

    In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the crucial topic of AI readiness for businesses. Discover the essential steps to determine if your organization is truly prepared to leverage AI effectively. Learn how to avoid common pitfalls and misconceptions surrounding AI implementation. Gain valuable insights into maximizing your AI investment and driving tangible results, rather than just chasing innovation awards. Prepare to rethink your approach to AI and unlock its true potential for your business.

    Join our weekly #email newsletter:
    https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/

    Follow our YouTube channel for more #marketing and #analytics videos!
    https://www.trustinsights.ai/youtube

    Take our new generative AI course:
    https://www.trustinsights.ai/aicourse

    Subscribe to the Trust Insights podcast:
    https://www.trustinsights.ai/tipodcast

    Join our free private Slack community, Analytics for #Marketers:
    https://www.trustinsights.ai/analyticsformarketers

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    26 分
  • In-Ear Insights: Marketing Strategic Planning for Macro Trends in Uncertain Times
    2024/11/06

    In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss navigating the unpredictable world of marketing in uncertain times. You'll discover valuable strategies for planning and adapting amidst unreliable data and ever-changing trends. Learn how to diversify your revenue streams and control what you can, even when external factors shift. Explore the importance of balancing daydreaming with practicality for long-term business success.

    Join our weekly #email newsletter:
    https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/

    Follow our YouTube channel for more #marketing and #analytics videos!
    https://www.trustinsights.ai/youtube

    Take our new generative AI course:
    https://www.trustinsights.ai/aicourse

    Subscribe to the Trust Insights podcast:
    https://www.trustinsights.ai/tipodcast

    Join our free private Slack community, Analytics for #Marketers:
    https://www.trustinsights.ai/analyticsformarketers

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    31 分