• In China with Michelle Zou

  • 著者： Michelle Zou
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In China with Michelle Zou

著者： Michelle Zou
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  • “In China with Michelle Zou” features interviews of thought leaders and executives combined with experts in a range of industries. We reveal their thoughts and personal stories about the various opportunities manifesting with China’s economic development and social changes. From our guest Chinese and foreigners who have lived in China, you will learn valuable information about today’s China and how it relates to you. China has risen to become the second largest economy in the world. China’s incredible opportunities are attracting people from all over the world, no matter if you are a business leader, a manufacturer, a trader, a professional, an artist, or a student. What does China look like today? What opportunities does this huge market has for you? How can you seize those opportunities? This show will help you find your own answers. You will discover opportunities that you can tap into in China and understand how you can ride with the tide to grow your career or business.
    Michelle Zou
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あらすじ・解説

“In China with Michelle Zou” features interviews of thought leaders and executives combined with experts in a range of industries. We reveal their thoughts and personal stories about the various opportunities manifesting with China’s economic development and social changes. From our guest Chinese and foreigners who have lived in China, you will learn valuable information about today’s China and how it relates to you. China has risen to become the second largest economy in the world. China’s incredible opportunities are attracting people from all over the world, no matter if you are a business leader, a manufacturer, a trader, a professional, an artist, or a student. What does China look like today? What opportunities does this huge market has for you? How can you seize those opportunities? This show will help you find your own answers. You will discover opportunities that you can tap into in China and understand how you can ride with the tide to grow your career or business.
Michelle Zou
経済学
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エピソード
  • Grow Your Business in China Through Digital Marketing

    Grow Your Business in China Through Digital Marketing
    2020/09/10
    In the June 2020 report, the International Monetary Fund (IMF) forecasted that global GDP would contract by 4.9% in 2020, the U.S. economy is expected to contract by 8% and the European area by 10%. But China's economy is forecasted to grow by 1%, the only country with a positive growth over 2019, in part because the country got a head start on its recovery. Therefore, China may become a more attractive market to many western companies. However, selling to China may not easy, especially for small and medium companies who lack of expertise in the China market and Chinese culture, and don’t have a sizable marketing budget. Digital marketing can be an affordable way to help you grow business in China. This time, I invited Mr. Jie Zhang, Co-Founder & CEO of GoDigitalChina and AdChina.io to talk about how to enter and succeed in the Chinese market through digital marketing. GoDigitalChina is an Advertising Agency offers one-stop-shop of online marketing in China for western companies.
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    57 分
  • Effective Communications: The Key to Brand, Reputation and Success in China

    Effective Communications: The Key to Brand, Reputation and Success in China
    2020/08/13
    Effective communication is very important to a company’s success in markets, especially when western brands enter and operate in China. We have heard stories of well-known American or European brands stumbling in China. In this episode, Mr. Steve Drake, a long-time public relations veteran who has helped launch Walmart and Budweiser into China back in the 1990s, will share with us strategies for brands that went to China, issues they have met, and learnings from those experiences. Steve is founder of Steven Drake Associates and cofounder of RFP Associates. He has 35 years of experience in developing and leading strategic, global communications programs, especially in the United States and China. He lived in China in the 1990s when he launched and managed PR firm FleishmanHillard’s presence in China.
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    58 分
  • The Secret Sauce for Foreign Startups Succeed in China

    The Secret Sauce for Foreign Startups Succeed in China
    2020/08/06
    Many Israeli startups are very successful in the US market, so what is the secret sauce for their success in the US? And what part of that recipe can be relevant to another big, but very different market, China? What would work or not work when foreign startups come to China? Rami Blachman, a US/Israeli technology entrepreneur and venture capitalist, and founder of the China Israel Innovation Accelerator (CIIA), will share with us about his observations, experiences and framework through years of work with Israeli startups going to USA and China. CIIA works closely with Israel-based technology companies in pursuing a China strategy and commercializing in the Chinese market, and Rami splits his time between China and Israel these days.
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    57 分
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