『Impact Pricing』のカバーアート

Impact Pricing

Impact Pricing

著者： Mark Stiving Ph.D.
無料で聴く

このコンテンツについて

 The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.Impact Pricing 2022 マーケティング マーケティング・セールス 経済学
エピソード
  • Blogcast: Value Is Not the Same as Willingness to Pay

    Blogcast: Value Is Not the Same as Willingness to Pay
    2025/07/25

    This is an Impact Pricing Blog published on May 26, 2025, turned into an audio podcast so you can listen on the go.

    Read Full Article Here: https://impactpricing.com/blog/value-is-not-the-same-as-willingness-to-pay/

    If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com.

    Now, go make an impact.

    Connect with Mark Stiving:

    • Email: mark@impactpricing.com
    • LinkedIn: https://www.linkedin.com/in/stiving/
    続きを読む 一部表示
    4 分
  • How to Benchmark Your Pricing Like AI Models with Steven Forth

    How to Benchmark Your Pricing Like AI Models with Steven Forth
    2025/07/21
    Steven Forth is the Co-founder and Chief Value Officer at Ibbaka, a leading value and pricing consulting firm. With deep expertise in AI applications for pricing and value modeling, Steven is at the forefront of developing intelligent agents that help businesses understand and communicate value more effectively. His work focuses on the intersection of artificial intelligence, pricing strategy, and value creation, making him a pioneer in applying AI to solve complex pricing challenges. In this episode, Steven shares his insights on how benchmarking is revolutionizing both AI development and pricing strategy. Drawing parallels between how AI models are improved through benchmarking and how pricing models should be evaluated, he introduces a framework for measuring pricing effectiveness that could transform how we approach pricing decisions. Together with Mark, they explore the challenges of establishing "truth" in pricing, the role of synthetic data, and the future of AI-powered pricing tools. Why you have to check out today's podcast: Discover how AI benchmarking principles can revolutionize pricing model evaluation.Understand how to evaluate pricing models from both buyer and seller perspectives.Explore the future of AI-powered pricing tools and what it means for pricing professionals. "We don't start with the truth. We have to work our way towards truth through multiple iterations and applications." – Steven Forth Topics Covered: 02:15 – How Intercom's FinAI agent uses daily benchmarking to improve ticket resolution performance 05:30 – Why AI's success is built on benchmarking and how it emerged from the ImageNet competition 08:45 – The critical problem: pricing lacks standardized benchmarking like AI models have 11:20 – Michael Mansard's 12-factor pricing model assessment and its potential as an industry standard 14:10 – Why pricing models must be evaluated from both buyer and seller perspectives 17:25 – How market segmentation and use cases complicate pricing model benchmarking 20:40 – The role of synthetic data in pricing research and model validation 24:15 – Why "vibe coding" could disrupt traditional pricing consulting within 3 years 27:30 – The search for truth in pricing: hedonic pricing models and market assumptions 31:45 – Introduction to ValueIQ: Ibbaka's new AI agent for value-based selling Key Takeaways: "Anyone who says that they're data centric or data driven is actually before that they have to be model driven because they're using some form of model to organize the data." – Steven Forth "We should have done this 20 years ago. What were we thinking? Well, we weren't thinking. And we didn't have ways to do this for us anyway." – Steven Forth (on developing pricing benchmarks) "Benchmarking every day, I think, is going to be critical to the success of agents that do important business things." – Steven Forth "You can always improve your measurement, but at some point the return of improving the measurement is lower than the cost of increasing the validity of the measurement." – Steven Forth Resources and People Mentioned: Douglas Hubbard's How to Measure Anything (book): https://www.amazon.com/How-Measure-Anything-Intangibles-Business/dp/1118539273 ImageNet: https://image-net.org/ Michael Mansard's 12-Factor Pricing Model: https://www.insead.edu/bio/michael-mansard-0 Intercom's FinAI: https://www.intercom.com/help/en/articles/8205718-fin-ai-agent-resolutions Lovable, Replit, Bolt: https://linkblink.medium.com/bolt-vs-cursor-vs-replit-vs-lovable-ai-coders-comparison-guide-3b9d41e75810 ValueIQ: https://www.ibbaka.com/ibbaka-market-blog/get-ready-for-valueiq-sign-up-now-for-beta-access Connect with Steven Forth: LinkedIn: https://www.linkedin.com/in/stevenforth/ Email: steven@ibbaka.com Connect with Mark Stiving: LinkedIn: https://www.linkedin.com/in/stiving/Email: mark@impactpricing.com
    続きを読む 一部表示
    35 分
  • Blogcast: The Two Questions Every Buyer Asks—and How to Design Your Product and Pricing Around Them

    Blogcast: The Two Questions Every Buyer Asks—and How to Design Your Product and Pricing Around Them
    2025/07/18

    This is an Impact Pricing Blog published on May 19, 2025, turned into an audio podcast so you can listen on the go.

    Read Full Article Here: https://impactpricing.com/blog/the-two-questions-every-buyer-asks-and-how-to-design-your-product-and-pricing-around-them/

    If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com.

    Now, go make an impact.

    Connect with Mark Stiving:

    • Email: mark@impactpricing.com
    • LinkedIn: https://www.linkedin.com/in/stiving/
    続きを読む 一部表示
    4 分

Impact Pricingに寄せられたリスナーの声

カスタマーレビュー：以下のタブを選択することで、他のサイトのレビューをご覧になれます。

Audible.co.jp

Amazon.co.jp
レビューはまだありません。