In this episode of Tim Talks: ABA Therapy, host Timothy A. Zercher sits down with Matthew Harrington, BCBA and founder of ABA Digital Marketing Agency, to challenge a controversial idea: Is it unethical NOT to market your ABA practice?

Matthew brings a rare blend of clinical experience and marketing insight to the table, exploring:

• Why ethical marketing matters more than ever in ABA
• The biggest myths about local outreach and referrals
• How to scale without depending on paid ads
• Why clinical outcomes should drive your messaging
• The #1 shift he wishes all ABA businesses would make

If you're a clinic owner, BCBA, or ABA marketer looking to grow without selling out, this episode is a must-listen.

What happens when lived experience meets clinical expertise? In this episode of Tim Talks: ABA Therapy, host Tim Zercher sits down with Sean Yocum—ABA clinician, podcast host, baseball coach, and passionate advocate for family-centered care in behavior analysis.

Sean shares how growing up with an autistic sibling shaped his drive to reform the field. From questioning outdated clinical standards to pushing for purpose-driven company culture, Sean doesn't hold back.

You’ll hear:

• Why generalization and caregiver training must become the new gold standard
• How shaping applies far beyond therapy sessions—even on the baseball field
• What’s broken about current KPIs in ABA (and what to do instead)
• Why prioritizing purpose over perks is essential for fixing staff burnout

This episode is bold, candid, and deeply practical—exactly what the ABA world needs.