In this episode of Threads of Rooh, we journey into the heart of Jaipur, where the intricate art of block printing continues to thrive, one handcrafted piece at a time. Block printing is more than just a technique—it's a legacy passed down through generations of artisans. Discover how Rooh London collaborates with these talented craftsmen to create their exquisite womenswear collection, including stunning kaftans, dresses, and pyjama sets that showcase the vibrancy of traditional Indian patterns. We'll discuss the painstaking process of carving wooden blocks, dyeing natural fabrics, and ensuring sustainable practices in every step. As we explore these narratives, we’ll also reflect on how embracing slow fashion allows us to make meaningful, conscious choices in a world dominated by mass production. To see the artistry in action, explore the Rooh London womenswear collection, where every piece carries the imprint of a craftsman’s passion and dedication. Tune in to celebrate the beauty of handcrafted fashion and its ability to connect us to cultures, stories, and sustainability.

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