Businesses keep making the same 5 marketing mistakes—without even realizing the damage.

Take it from me! Over the past 35 years, I've owned five advertising agencies serving more than 500 businesses, from Anheuser-Busch down to napkin notes startups, and we've generated more than $2.5 billion in net new revenue on their behalf through unique marketing campaigns. During this time, I’ve watched tens of thousands of businesses repeat the same mistakes, unknowingly driving customers straight into the hands of their competitors.

But don’t worry—once you recognize these mistakes and learn how to avoid them, you’ll gain a huge competitive advantage and grow your market share. And that’s exactly what we’re covering in this episode!

So, grab a pen and paper, and let’s dive in!

Key Takeaways:

• 00:00 Intro
• 00:32 Mistake #1
• 04:29 Mistake #2
• 06:35 Mistake #3
• 09:14 Mistake #4
• 11:10 Mistake #5
• 13:19 Final thoughts and outro

Additional resources:

👉 Steal our Brand Story Blueprint: https://bbhqemailcourse.com/

Go to https://www.brandbosshq.com/ and:

🔷 Get a FREE copy of the Secret Weapon Handbook

🔷 Steal our Brand Story Blueprint

🔷 Book a Discovery Call

🔷 Unleash your brand’s full growth potential

Where you can find me:

🔷 TikTok: https://www.tiktok.com/@brandbosshq/

🔷 LinkedIn: https://www.linkedin.com/in/brandbosshq/

🔷 Instagram: https://www.instagram.com/brandbosshq/

🔷 Facebook: https://www.facebook.com/brandbosshq/

The Bill Harper Show is your go-to podcast for mastering the art of marketing, branding and storytelling. Each episode is packed with insights on how to reframe your value proposition, craft compelling narratives, and engage your audience on a larger scale. Tune in to reach your brand’s full growth potential!

Don’t forget to follow so you never miss an episode!

How much easier would it be to grow your business if you knew exactly what to say to your customers to get them excited about buying your product?

There's a reason why so many businesses fail, and it's almost always due to one key problem. They are saying the wrong things to their customers! Companies get so caught up in talking about their features, benefits, innovations, prices, and promotions that they end up losing touch with what is actually important to their target audience.

But we're going to change that today! In this episode, you'll learn how to approach your marketing so it resonates with your audience like the Super Bowl commercials do.

Let's jump right in!

Key Takeaways:

• 00:00 Intro
• 00:19 Why so many businesses fail
• 01:38 Why Super Bowl ads work
• 02:46 What’s one thing you can solve for your customers?
• 03:54 How to understand your customers
• 04:37 The best way to market
• 06:32 The power of patience in building your brand
• 09:13 Outro

Additional resources:

👉 Steal our Brand Story Blueprint: https://bbhqemailcourse.com/

Go to https://www.brandbosshq.com/ and:

🔷 Get a FREE copy of the Secret Weapon Handbook

🔷 Steal our Brand Story Blueprint

🔷 Book a Discovery Call

🔷 Unleash your brand’s full growth potential

Where you can find me:

🔷 TikTok: https://www.tiktok.com/@brandbosshq/

🔷 LinkedIn: https://www.linkedin.com/in/brandbosshq/

🔷 Instagram: https://www.instagram.com/brandbosshq/

🔷 Facebook: https://www.facebook.com/brandbosshq/

The Bill Harper Show is your go-to podcast for mastering the art of marketing, branding and storytelling. Each episode is packed with insights on how to reframe your value proposition, craft compelling narratives, and engage your audience on a larger scale. Tune in to reach your brand’s full growth potential!

Don’t forget to follow so you never miss an episode!