エピソード

  • Onboarding Never Ends

    Onboarding Never Ends
    2024/10/04

    In this Viibrook episode, we're exploring how businesses can cultivate lasting relationships with their customers through continuous and engaging onboarding experiences. Drawing inspiration from Tyler Dorsey's "Ethical Indoctrination" framework, this podcast moves beyond the traditional view of onboarding as a one-time event. Instead, we'll examine how every interaction, from the first touchpoint to long-term engagement, can be an opportunity to reinforce brand loyalty and create true advocates.

    ●The Power of "Ethical Indoctrination": How can brands guide customers towards a desired perspective without stifling critical thought? We'll explore the delicate balance of persuasion and authenticity. ●Turning On the "Happy Brain": Discover how brands can tap into positive emotions and create experiences that resonate with customers on a deeper level, fostering genuine connection. ●Building Relationships, Not Just Transactions: Move beyond transactional interactions and create meaningful connections with customers that extend far beyond the initial sale. ●Onboarding as an Ongoing Journey: We'll unpack the concept of continuous onboarding, exploring how brands can maintain engagement and excitement at every stage of the customer lifecycle. ●Case Studies and Practical Strategies: Learn from real-world examples and actionable tactics that you can implement in your own business to create onboarding experiences that keep customers coming back for more. Join us as we uncover the secrets to turning onboarding into an ongoing engine for customer loyalty and business growth.
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    9 分
  • You can sell ANYTHING by doing this.

    You can sell ANYTHING by doing this.
    2024/10/03
    In this episode, we explore a masterclass from Tyler, the product marketing expert behind Viibrook, on crafting compelling copy that resonates with your ideal clients. ●We'll ditch the 'spray and pray' approach of generic messaging and unearth the power of understanding your audience's journey. ●Going beyond surface-level demographics, we'll uncover the circumstances and pain points that drive your potential customers to seek solutions like yours. ●Tyler guides us through creating detailed client profiles, examining their business stages, life circumstances, and previous attempts (and failures!) at solving their problems. ●Learn to craft laser-focused messaging that speaks directly to their needs and builds trust by demonstrating your deep understanding of their challenges. ●Move beyond simply stating your services and paint a picture of the transformation your clients will experience. ●This episode is packed with actionable strategies to help you implement Tyler's insights into your own marketing efforts.
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    11 分
  • Product Relevance

    Product Relevance
    2024/10/02
    Is there a need for your product? In a crowded marketplace, it's more important than ever to craft a product that is relevant to your target consumer's needs. Join us as we explore the key principles of product marketing and learn how to create products that people actually want. This podcast will cover: ●Identifying consumer needs and desires ●Understanding the difference between requirements and demand, and how to create products that meet both ●Analyzing your target audience to find unmet needs and gaps in the market ●Learn the difference between quick fixes and long-term solutions Tune in to learn how to achieve product perfection and launch a product that is relevant, in demand, and successful.
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    8 分
  • A Branding Story

    A Branding Story
    2024/10/02
    Are you struggling to create a brand that resonates with your target audience? Building a successful brand goes beyond flashy logos and catchy slogans; it requires a deep understanding of core principles like alignment, consistency, and cohesion. Join us as we uncover the essential elements of effective branding, drawing insights from Tyler Dorsey, a seasoned product marketing expert with a decade of experience in the B2C market. In this episode, we'll explore: ● The critical role of data in shaping your brand strategy. Discover how analyzing customer data can reveal valuable insights into your target audience's values and motivations. ● Aligning your brand messaging with your customer experience. We'll examine practical strategies for ensuring that your brand's promises match the reality of your customer interactions. ● The importance of consistency in building brand loyalty. Learn how to maintain a unified brand identity across all touch-points, from marketing materials to customer service. ● Understanding the concept of "harmony" in branding and how to make strategic decisions that align with your original customer experience. ● How to achieve "synchronization" within your brand, ensuring that all aspects of your business operate in unison. ● Building a cohesive brand that resonates with your target audience as a united whole. ● The significance of "agreement" in branding, emphasizing the importance of understanding your customer's perspective and conducting thorough competitor analysis. ● Maintaining "balance" within your brand by understanding the "correct proportions" of your business elements. Tune in to gain actionable insights and practical tips
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    12 分
  • From Hot Dogs to Yachts: Unconventional Branding Lessons

    From Hot Dogs to Yachts: Unconventional Branding Lessons
    2024/10/02

    Tired of vague branding advice? This episode breaks down the seven essential principles outlined in Tyler Dorsey's "Strategy is not Planning". Discover how to analyze your market, refine your message, and build a brand that truly resonates, with real-world examples from hot dog stands to yacht brokerages.
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    10 分
  • The Unique Value Proposition Episode

    The Unique Value Proposition Episode
    2024/10/02

    Are you trying to stand out in a crowded market? In a world of endless choices, how do you make your product the obvious choice? Join the Viibrook hosts each week as they break down how to craft a compelling value proposition that will attract customers and grow your business. This podcast uses real-world examples and actionable advice, taking you step-by-step through the process.
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    10 分
  • Dissecting Product Viability

    Dissecting Product Viability
    2024/10/01

    Welcome to the podcast where we explore the essential elements of successful products! This podcast draws inspiration from the insights of Tyler Dorsey, an expert in product marketing with 10 years of experience in B2C marketing, as outlined in his work "Product Perfection: Viability (Consumer)." In each episode, we will examine a critical aspect of product development, focusing on what makes a product truly viable – capable of working successfully and delivering on its promises.

    Join us as we discuss:

    ● How to determine if your product effectively addresses a target audience's needs and helps them achieve tangible or emotional results.

    ● The significance of "future pacing" – understanding the customer journey from beginning to end and anticipating their needs at each stage.

    ● Unveiling the "secondary benefits" of your product – the added value it brings to customers' lives beyond the primary function.

    ● Defining "Perfect Weather" and "Worst Storm" scenarios to assess your product's feasibility in different conditions.

    ● Determining the sustainability of your product and addressing potential challenges related to its long-term use.

    ● Exploring the "Three Where's" – understanding your customer's past, present, and future to maximize their journey with your product.

    ● Analyzing your product's durability in a competitive market and fostering customer loyalty by aligning with their values.

    ● Cultivating flexibility in your product offerings to adapt to evolving consumer needs and maintain engagement. Get ready to dive deep into the world of product viability and gain valuable insights to help your product thrive in a competitive market!
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    19 分