Sophie Milliken, award-winning entrepreneur, author, and investor, joins Paul Fernandez to share the surprising strategy that built her brand, filled her pipeline—and led to the successful exit of her first business.

Forget cold outreach and paid ads. Sophie built authority, trust, and demand by showing up online and owning her personal brand. From landing speaking gigs and investor opportunities to building a visibility-focused consultancy from scratch, she proves that when people know you, the right doors open.

This episode explores how visibility scales businesses, the mindset behind personal PR, and why founders can’t afford to hide anymore.

🎙️ Key Highlights:

How Sophie went from side hustle to 7-figure exit

The visibility tactics that brought clients to her

Why most founders still underplay their personal brand

The difference between being known and being remembered

How to build profile without feeling cringe or salesy

Why visibility is the new competitive advantage in business

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