Delivering Presentations that centre on them, not you
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Delivering Presentations that centre on them, not you
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このコンテンツについて
Most sales presentations fail because they’re all about you.
Customers don’t care about your awards, your company map, or your tech stack- until they know you get their world.
In this episode I share how to flip the script and deliver customer-focused presentations that engage, build trust, and make decisions easier.
What you will learn:
- Why traditional presentations lose the room - and how to fix that
- The 6-part structure to build compelling, customer-first presentations
- How to open with a hook that gets immediate attention
- When (and how) to prove your solution with just enough detail
- The critical role of questions - and how to use them throughout
- Do’s and don’ts to keep your message clear, relevant, and action-driven
Action step:
Take one upcoming sales presentation and rebuild it using the 6-step structure: Hook, Challenges, Solution, Benefits, Proof, Next Steps. Remove the “about us” intro. Make it theirs. Present to solve, not to boast.
Bonus resource: Take the free scorecard in the show notes
Clearer structure. Stronger engagement. Better results.
Connect with Fred:
Author of Selling Through Partnering Skills, Hybrid Selling, and Ethical Selling
https://linktr.ee/fredcopestake
Take the Collaborative Selling Scorecard
https://collaborativeselling.scoreapp.com/
Watch this episode on YouTube
https://youtu.be/vqDwk1ujaOk