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#19 - Charge What You're Worth with Greg McElroy

#19 - Charge What You're Worth with Greg McElroy

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From teenage apprentice to industry voice: pricing for profit, nurturing culture, and fighting for employers’ rights.

Greg McElroy — President, Master Plumbers NSW; past owner of Killara Plumbing & Rose Bay Plumbing

Greg McElroy left school in Year 11 chasing a plumbing apprenticeship (and a girl down the street). Forty‑plus years later, he’s sold his business, steered Master Plumbers NSW twice, and champions fair conditions for plumbing employers. In this jam‑packed chat with host Adrian Fadini, Greg unpacks:

  • scaling beyond “one man in a van” and learning from expensive mistakes
  • why Master Plumbers is an employers’ union and the battles it’s fighting on redundancy rules, home‑owner warranty caps, and red tape
  • the real maths behind “charging what you’re worth” and how proper pricing unlocks better service, gear, and staff culture
  • Culture‑first leadership, and the next five years for trades businesses

🧠 What You’ll Learn

  • How under‑pricing starves your business (and sanity)
  • The hidden leverage of Master Plumbers membership for NSW contractors
  • Strategies for attracting & retaining rock‑star apprentices in 2025 and beyond
  • The mindset shift from “best wrench‑turner” to CEO

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