Add Glue to Pizza Sauce? The Weird Future of Search.

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Add Glue to Pizza Sauce? The Weird Future of Search.

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In this rapid-fire 60-second episode, we unravel the dual surge of ChatGPT’s explosive search use—and Google’s counterpunch with AI Overviews. We explore the data: billions of queries, skyrocketing AI summaries, rising zero-click behavior, and quirky hallucinations. It’s a story about how our nighttime “Google to ChatGPT habit” is emblematic of a larger shift—from clicking through websites to consuming instant AI-generated knowledge. We end with a question: Is this the dawn of a smarter search era—or are we giving up the thrill of exploration?

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There is substantial evidence supporting the claim that search habits are shifting, with millions now using AI chatbots like ChatGPT for ideas, research, and homework. Reports and industry analysis throughout 2024 and 2025 highlight a significant migration of users—especially students and professionals—toward conversational AI tools for information retrieval, brainstorming, and academic assistance. This trend is reshaping how people access and interact with information online.
In response, Google has rolled out **AI Overviews** (formerly known as Search Generative Experience, or SGE), which deliver Gemini-powered summaries directly at the top of search results. These AI-generated blurbs are designed to provide instant answers, reducing the need for users to click through to traditional web links.
Recent data indicates that AI Overviews now appear in roughly **1 in 8 Google searches** (about 12.5%), reflecting rapid adoption and a major shift in the search experience. This has led to more skimming of summaries and less clicking on individual websites.
However, there have been notable issues: some AI Overviews have produced bizarre or incorrect advice—such as the much-publicized suggestion to add glue to pizza sauce—prompting widespread discussion about the reliability and risks of automated summaries.
In summary, the shift toward AI-driven search is well-documented, with both user habits and Google’s product strategy evolving rapidly, but not without growing pains and controversy over accuracy.