『The Pricing Minute by Decision Alpha』のカバーアート

The Pricing Minute by Decision Alpha

The Pricing Minute by Decision Alpha

著者： Decision Alpha
無料で聴く

このコンテンツについて

 Sharp pricing insights for founders and operators, using behavioral economics. Learn how to charge more, convert better, and grow without burning out.

Hosted on Acast. See acast.com/privacy for more information.

Decision Alpha
エピソード
  • $499 vs. $500

    $499 vs. $500
    2025/06/11

    In this episode, I unpack the behavioral signals behind charm pricing, round numbers, and why sometimes $500 might actually convert worse than $499—even if the product is premium.


    If you’re a founder or product owner, this isn’t just about pricing psychology—it’s about what your price signals to your customer, whether you realize it or not.


    Research mentioned:

    Wadhwa, M., & Zhang, K. (2015). This number just feels right: The impact of roundedness of price numbers on product evaluations. Journal of Consumer Research, 41(5), 1172-1185.

    Connect

    • ✅ Download our Behavioral Pricing Playbook for smart guidance on creating pricing that scales with your business.
    • ✳️ Grab a free 15 Minute Pricing Audit to make sure your pricing reflects your value.
    • ❇️ Connect with us on LinkedIn


    Credits

    • Host – Etinosa Agbonlahor
    • Production – Juan Pablo
    • Music – Serge Quadrado Music


    Hosted on Acast. See acast.com/privacy for more information.
    続きを読む 一部表示
    4 分
  • The #1 Pricing Mistake

    The #1 Pricing Mistake
    2025/06/07

    In our inaugural episode, we explore why copying your competitors’ pricing could be costing you growth, and what to do instead.

    Connect

    • ✅ Download our Behavioral Pricing Playbook for smart guidance on creating pricing that scales with your business.
    • ✳️ Grab a free 15 Minute Pricing Audit to make sure your pricing reflects your value.
    • ❇️ Connect with us on LinkedIn


    Credits

    • Host – Etinosa Agbonlahor
    • Production – Juan Pablo
    • Music – Serge Quadrado Music


    Hosted on Acast. See acast.com/privacy for more information.
    続きを読む 一部表示
    5 分

The Pricing Minute by Decision Alphaに寄せられたリスナーの声

カスタマーレビュー：以下のタブを選択することで、他のサイトのレビューをご覧になれます。

Audible.co.jp

Amazon.co.jp
レビューはまだありません。