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Summary

In this episode of the GRIT Academy podcast, Tom Butterfield emphasises the significance of understanding your 'why' when setting and pursuing goals. He explains that a strong intrinsic motivation is crucial for sustained effort and passion, especially during challenging times.

Tom provides practical steps to uncover your personal 'why', including reflecting on what excites you, identifying who benefits from your success, and keeping your 'why' visible.

He encourages listeners to connect their goals to a deeper purpose to transform them from mere wishes into meaningful missions.

Takeaways

• A strong 'why' is essential for goal achievement.
• Intrinsic motivation leads to greater effort and persistence.
• Purpose gives meaning to our actions and goals.
• Motivation fluctuates, but a clear 'why' provides stability.
• Reflecting on what excites you can reveal your true motivations.
• Consider who else benefits from your success.
• Keeping your 'why' visible helps maintain focus.
• Goals without a clear 'why' can feel hollow.
• Your 'why' can inspire others and create opportunities.
• Joining the GRIT Academy can help you discover your 'why'.

Sound Bites

• "Keep your 'WHY' visible."

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