Welcome to the first episode of the Bitesize Bakery podcast, brought to you by Délifrance. Hosted by Alex Hayes of Harris and Hayes, one of the UK’s leading food and drink insight consultancies, this episode dives into one of the most pressing topics in the bakery world: value.

Joining Alex is Stéphanie Brillouet, Marketing Director at Délifrance, who shares her expert insights on how value is evolving in today’s market. Together, they unpack what value really means to consumers, exploring themes such as quality, loyalty, premiumisation, and the rise of affordable luxury.

Key Takeaways:

• How the concept of value goes beyond price to include quality, experience, and sustainability.
• Why indulgence and affordable luxury continue to captivate bakery consumers.
• The role of loyalty programmes, portion control, and innovative packaging in delivering value.
• How bakery brands can balance quality with affordability in a competitive market.

This episode is packed with practical insights for bakery professionals, entrepreneurs, and enthusiasts alike.

Resources & Mentions:

• Learn more about Délifrance’s Baking Good Better initiative, blending quality with ethical sustainability.
• Explore how Délifrance caters to diverse consumer needs with products ranging from entry-level offerings to premium indulgences.

Stay Connected:

Visit Délifrance to explore their bakery innovations.

Follow hosts Harris and Hayes on LinkedIn for more industry insights. https://www.linkedin.com/company/harris-hayes/

Don’t forget to subscribe to the Bitesize Bakery podcast to catch upcoming episodes featuring plant-based baking, global gastronomy flavours, and behind-the-scenes insights from Délifrance’s product development team.

Next Episode: We’ll be diving into plant-based baking and sustainability with the king of vegan bakery, Pastry Chef extraordinaire, Rodolphe Landemaine —don’t miss it!