• The Social Small Talk

  • 著者： Audra Brehm
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The Social Small Talk

著者： Audra Brehm
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  • Welcome to The Social Small Talk Podcast, where we explore the dynamic world of social media marketing across all industries. Join host Audra Brehm twice a week for insightful conversations with top global industry professionals, along with the latest news and trends in social media marketing. Each episode is packed with valuable strategies and practical tips designed to help you enhance your social media presence, increase engagement, and boost your brand’s digital impact. Whether you're involved in beauty, fashion, entertainment, or any other sector, The Social Small Talk provides the tools and insights necessary to revolutionize your approach to social media marketing. Tune in to learn how to navigate the complexities of social platforms and transform your digital marketing efforts into compelling success stories.
    The Social Small Talk
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あらすじ・解説

Welcome to The Social Small Talk Podcast, where we explore the dynamic world of social media marketing across all industries. Join host Audra Brehm twice a week for insightful conversations with top global industry professionals, along with the latest news and trends in social media marketing. Each episode is packed with valuable strategies and practical tips designed to help you enhance your social media presence, increase engagement, and boost your brand’s digital impact. Whether you're involved in beauty, fashion, entertainment, or any other sector, The Social Small Talk provides the tools and insights necessary to revolutionize your approach to social media marketing. Tune in to learn how to navigate the complexities of social platforms and transform your digital marketing efforts into compelling success stories.
The Social Small Talk
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エピソード
  • 2025 Social Media Trends: TikTok, AI, and Organic Marketing Myths

    2025 Social Media Trends: TikTok, AI, and Organic Marketing Myths
    2025/01/06

    Welcome to the first episode of The Social Small Talk Podcast in 2025! This week, host Audra Brehm dives into the latest social media developments, including the ongoing debate over TikTok's future, the rising influence of AI in marketing, and why organic social media is far from dead.

    Audra shares actionable tips for leveraging AI responsibly, building authentic connections with your audience, and creating engaging, community-driven content. Plus, get insights into the top trends to watch for this year and practical advice for planning your Q1 and Q2 strategies.

    To help you stay ahead, here’s a list of AI tools mentioned in this episode that can elevate your social media game:

    • Mentionlytics – Monitor conversations in real-time to stay on top of trends and mentions.
    • Meltwater – Capture every brand mention across social platforms for comprehensive analysis.
    • Predis.ai – Analyze competitor content performance at a granular level.
    • Rival IQ – Gain deep competitor insights to inform better social media content decisions.
    • Unmetric – Benchmark your performance against competitors to improve your social strategy.
    • Canva – Create stunning social media graphics quickly and easily.
    • Let’s Enhance – Use AI-powered image enhancement for polished visuals.
    • Pictory – Generate AI-powered videos for social media content.
    • Supermeme.ai – Turn text into shareable, engaging memes.
    • Picsart – Generate high-quality GIFs using AI for dynamic posts.
    • Kapwing AI Meme Generator – Craft relatable, AI-generated memes effortlessly.

    Don’t miss this episode packed with valuable strategies to kickstart your social media marketing in 2025. Subscribe now to stay ahead of the curve.
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    8 分
  • 20. How Sales & Marketing Coexist with Denise Shedrick

    20. How Sales & Marketing Coexist with Denise Shedrick
    2020/07/29
    Today we’re joined by Denise Shedrick, the Vice President of Sales and New Product Development for the salon professional hair care and color brands MOP, ABBA, and ColorDesign. Denise is the perfect person to discuss how sales and marketing loop together.

    The MOP brand is a perfect example, Denise set out to build a culture. It was important to connect people and for everyone to feel included like they were a part of MOP. Now with social media, there are even more ways to connect with customers and really tell your story.

    Since COVID, everyone has learned to be an online shopper, so digital marketing is very powerful right now. This is the perfect time to really share your story and give customers a way to connect to your product. Denise has really been able to connect with her consumers and stylists during this time and shares how that has benefited her.

    You won’t want to miss how her sales team has readjusted to really meet the needs of the salons during this time and hear her projection for the next big thing in beauty after COVID.

    Highlights

    – Set out to build a culture
    – Digital marketing during COVID
    – Training sales team to connect differently
    – Sensitivity training is key during COVID
    – Buy product from stylists to help them out now

    About Denise Shedrick

    Denise Shedrick has been in the beauty industry since the early 2000s. She began with her own distribution company, then moved to the manufacturing side. She is currently the VP of Sales and Product Development at Stars Creations, LLC.

    Instagram: @MOP_Hair_Product

    Web: http://www.mopproducts.com/

    The Social Small Talk
    https://businessinnovatorsradio.com/the-social-small-talk/

    Source: https://businessinnovatorsradio.com/20-how-sales-marketing-coexist-with-denise-shedrick
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    41 分
  • 19. Using TikTok to Educate with Sarah Clifford from ALOA

    19. Using TikTok to Educate with Sarah Clifford from ALOA
    2020/07/22
    Are you on TikTok?

    Listening to Sarah Clifford’s story today should inspire you to try it out. Sarah turned her passion for health and wellness, into a skincare line, ALOA, two years ago. She already had a social media following, so her community was a great place to launch her brand. Sarah communicates with her customers and loves the relationships that can develop from TikTok. You can’t fake it on TikTok and Sarah shares about family, so followers become acquainted with her actual life.

    Sarah had been disappointed by the results from Facebook & Instagram marketing campaigns, but when she joined TikTok she was blown away by views and product sales. TikTok enables Sarah to show her products and demonstrate the most effective way to use ALOA products. Marketing can be a lot like skincare, one thing doesn’t work for everyone. We also discuss the importance of getting your followers off of social media and into an email list, so that you can stay in touch if TikTok or Facebook ever disappear. I hope you listen in today and learn from Audra’s experience and success.

    Highlights

    – Products can be healthy and effective
    – Organic products can have sleek packaging too
    – Why TikTok?
    – Education posts are always popular
    – Audra’s advice – use a giveaway to get email addresses
    – People like to buy from people

    About Sarah Clifford

    Sarah Clifford has always been known for sharing successful health and wellness strategies. She ran with the idea to start her own skincare line two years ago, and now she loves sharing natural products with the world through her TikTok videos.

    Connect:
    TikTok – aloachick
    Facebook & Instagram – @aloaskincare & @aloachick
    Web: https://aloaskincare.com/

    For more info and episodes:
    https://brehmmedia.com/19

    The Social Small Talk
    https://businessinnovatorsradio.com/the-social-small-talk/

    Source: https://businessinnovatorsradio.com/19-using-tiktok-to-educate-with-sarah-clifford-from-aloa
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    51 分

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