Sandra Farreró, the innovative Chief Brand Officer at Iberostar Hotels and Resorts explores the travel trends that are shaping the industry, including the surge in multi-generational trips and the growing preference for sustainable and health-focused holidays. Sandra unveils Iberostar’s new brand segmentations —Waves, Selection, and JOIA by Iberostar—and how these categories are designed to meet the diverse needs of their guests, from families at different life stages to lovers of fine dining experiences. Sandra also shares how Iberostar’s research has enabled them to adapt guest experiences and how the Iberostar brand segmentation can help holidaymakers choose the right Iberostar property, whether travelling as a couple, family or as a larger group. Tune in to learn about how Iberostar has led the change in all-inclusive holidays with the Iberostar Albufera in Mallorca being Europe’s first fully all-inclusive hotel and find out more about Iberostar’s plans for 2025 including exciting news about an Aruba opening.

Unlock the secrets of all-inclusive hotels in this captivating episode with special guest, Cathy Adams from the Times and Sunday Times, as we explore the rich history and incredible evolution of all-inclusive resorts. The episode will give insights into why this hassle-free holiday option is winning over younger generations and becoming more desirable than ever, as well as shedding light on how Iberostar is leading the way when it comes to cutting edge all-inclusive travel. Cathy shares insight into the all-inclusive holiday and how it has really changed the way we holiday both in Europe and further afield in Mexico and the Caribbean and also talks about her own recent experience staying at the Iberostar Anthelia in Tenerife.

What does it take to turn a family-owned hotel chain into a sustainability powerhouse? This episode, join Álvaro Sánchez López, Iberostar’s Global Sustainability Director, to uncover his fascinating journey and the dynamic initiatives the company is spearheading to champion sustainability. From eliminating single-use plastics and achieving carbon neutrality to promoting responsible seafood consumption, Alvaro offers a behind-the-scenes look at Iberostar's ambitious 2030 agenda and the critical role of collaboration in tackling global environmental challenges. Learn how the company enhances coastal health, optimises energy efficiency, and focuses on responsible food sourcing to ensure a greener future. Alvaro and Ash also share practical eco-friendly travel tips, highlighting the importance of choosing sustainable hotel chains, managing energy consumption, and supporting local businesses. Join them as they celebrate these achievements and learn how you can contribute to a more sustainable travel industry.