In this inspiring episode, roofing entrepreneur Chris Romney shares how a corporate layoff — while his wife was pregnant with twins — became the catalyst for building his own business and redefining success. From peach orchards in Mexico to running a thriving roofing company in Arizona, Chris’s story is about resilience, faith, and finding purpose beyond the pursuit of money. He opens up about the advice he received from Ed Mylett, the importance of daily discipline, and the life-changing moment when God shifted his focus from profit to peace.

Key Takeaways:

• 💡 Necessity can be the greatest motivator — Chris turned a layoff into the launchpad for his roofing business.

• 🛠 Simplicity scales — His “two sales a day” rule built a million-dollar pipeline.

• 🙏 Faith and family first — Business thrives when personal priorities are in order.

• 🚫 Avoid the trap of instant gratification — Long-term wins require consistent daily effort.

• 🗣 Vulnerability is a leadership strength — Opening up creates stronger connections at work and home.

• 🏠 True success = peace — Not money, but harmony in family and faith.

YouTube: https://youtu.be/Spj72q1ZixE

LinkedIn: https://www.linkedin.com/in/chris-romney-604b00362/

In this energizing episode, we sit down with Roger Martin — former C-Suite pharmaceutical executive turned serial entrepreneur — to unpack his 30-year career journey and the mindset shifts that fueled his leap into business ownership. Roger shares how he went from managing 500-person teams in Big Pharma to launching three thriving ventures, including RockBox Fitness and Thrive More Autopilot. His story is one of courage, values-driven leadership, and the relentless pursuit of execution over perfection.

Key Takeaways:

• Why Roger left a lucrative corporate career for the uncertainty of entrepreneurship

• The one universal truth: every business is a sales and marketing business

• How to distinguish branding, marketing, and sales — and use each effectively

• The “four frogs” story that separates dreamers from doers

• Why values should guide every tough business decision

• The importance of lifelong learning and applied knowledge for entrepreneurial growth

Timestamps
0:00 Intro – Meet Roger Martin
2:00 From Pharma Executive to Entrepreneur
4:07 Walking Away from the C-Suite
8:00 The Reality Check: Life After Corporate
12:21 The Truth: Every Business is Sales & Marketing
15:22 Branding vs. Marketing vs. Sales
19:55 The Four Frogs: Why Deciding ≠ Doing
21:01 Confidence Comes LAST
24:03 Winning or Learning – Not Failing
27:15 Leading Through Your Core Values
31:28 Shutting Down All Studios During COVID
34:00 Surviving the Pandemic as a Business
36:00 What Roger Gets Right that Most Get Wrong
38:00 The Power of Lifelong Learning
42:00 Thrive More Autopilot – Roger’s Latest Venture
44:19 The Fortune is in the Follow-Up
45:14 How to Connect with Roger
46:25 RockBox Fitness & Franchising
47:00 Closing Thoughts

📌 Links & Resources:

I See Rich People Podcast: https://blog.pod.link/1804199886

Connect with Roger:

Rock Box Fitness: https://rockboxfitness.com

Thrive More Autopilot: https://thrivemore.ai

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Nicole Serena, founder of PSP Solutions, joins the I See Rich People podcast to reveal how she cracked the code on value-based consulting. From leaving Big Pharma to rebuilding her family’s consulting business, Nicole shares her bold philosophy on delivering results, getting paid based on impact, and scaling a boutique agency into a powerhouse. She opens up about imposter syndrome, building a team, launching her Open Loops Journal, and why breathing is one of the most powerful tools in her toolbox. Whether you're a solopreneur or seasoned founder, this episode is a masterclass in high-integrity entrepreneurship.

🔥 Key Topics:

• The “big head, long tail” value-based pricing model

• Transitioning from hourly to outcome-based consulting

• Navigating imposter syndrome and leadership identity

• Journaling and mental clarity using the “Open Loops” process

• Why breathing + mindset work are foundational for success

• Building a business by bulldozing obstacles with empathy

Watch on YouTube: https://youtu.be/M3lVDn-xtpc

I See Rich People: https://ISeeRichPeople.com

Open Loops Book: https://www.blurb.ca/b/12355152-open-loops-30-day-journal-soft-cover

Top Talent Book: https://www.amazon.ca/Top-Talent-Hire-Dream-Intern/dp/1719919682