Hughes Norton, a prominent sports agent, shares insights from his new book, "Rainmaker," which chronicles his experiences working in the world of professional golf, including his time with iconic clients like Tiger Woods and Greg Norman. The episode delves into the glamorous yet challenging lifestyle of a sports agent, highlighting the intense pressure to deliver results and the implications of personal relationships in the industry. Norton reflects on pivotal moments in his career, including his unexpected firings by both Tiger Woods and Mark McCormick, which reshaped his perspective on success and fulfillment. He emphasizes the importance of creativity and resilience in navigating the competitive landscape of sports management, drawing parallels between his journey and the evolution of the PGA Tour. Listeners are treated to behind-the-scenes stories that reveal the human side of high-stakes negotiations and the deep connections formed with clients over the years.

Companies mentioned in this episode:

• Painter Hills Natural Beef
• Oregon Crab Commission
• Golf News Network
• Westin dealerships
• Gatorade
• IMG (International Management Group)
• ABC Television Network
• Capital Cities Broadcasting
• Oregon Dungeness crab
• Nike