In this inspiring episode of Brand Retro, Mike Brevik engages with Howie Chan, a former scientist turned branding expert, who shares his unique journey from the rigors of stem cell research to mastering the art of branding in the healthcare sector. Howie delves into his evolution from a medical field professional to a marketing strategist, illustrating the pivotal moments that shaped his career. He discusses the importance of brand perception, his approach to overcoming professional setbacks, and how personal experiences influenced his business philosophy. This episode not only explores Howie’s professional metamorphosis but also provides valuable insights into the transformative power of branding in any industry. Tune in to learn how embracing change and curiosity can lead to fulfilling new opportunities.

Who’s the Guest?
Howie Chan is the visionary behind Legend Letters, an initiative aimed at inspiring individuals to pursue their own versions of a legendary life through strategic branding and personal development. Formerly a scientist specializing in stem cell research, Howie's career trajectory shifted dramatically as he delved into the corporate world, eventually finding his passion in marketing and branding within the healthcare industry. His experience spans significant roles, from product marketing to agency leadership, where he honed his skills in brand strategy working with startups and Fortune 500 companies alike.

Howie's transition from the structured environment of a med device company to the dynamic realm of marketing agencies equipped him with a deep understanding of how to build compelling brands that resonate with specific audiences. His philosophy centers on the belief that personal and corporate branding should seamlessly align with one’s authentic self, enhancing the inherent values and mission of the individual or company.

With Legend Letters, Howie combines his extensive marketing expertise with personal insights to help others understand the power of branding not just as a business tool, but as a transformative personal journey. His work encourages professionals to invest in their personal brands to achieve recognition and success in their respective fields. Through his upcoming podcast and ongoing newsletter, Howie continues to share stories and strategies that empower individuals to take charge of their narrative and make impactful contributions to their communities and industries.

Highlights
01:10 - Howie’s transition from corporate life to branding
02:15 - Initial career in science and marketing shift
03:50 - Experience in product marketing vs. agency work
05:21 - Key roles within healthcare industry marketing
08:30 - The pivotal moment of early career crisis at an agency
12:45 - Transition to personal branding and entrepreneurship
17:20 - The concept of personal branding and reputation
22:10 - Brand misperceptions in the business world
24:50 - Branding as a decision-making shortcut
28:10 - Value of personal brand attributes
32:30 - Overcoming fear and imposter syndrome
36:05 - Start of Legend Letters after a health scare
40:10 - Encouragement for entrepreneurs and brand building

Episode Resources

• Connect with Mike Brevik:
• www.brandretro.com
• http://www.cyberdogzmarketing.com/
• mike@cyberdogzmarketing.com
• Connect with Howie Chan
• https://www.linkedin.com/in/howiechaniam/
• https://www.howiechan.com/

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