In this episode, hosts Sam and Kate were honoured to interview Matthew Wyatt, founder of Tech Torque and an expert in helping software and technology companies scale through strategy, sales, and marketing. With over 25 years of entrepreneurial experience, including starting 10 successful businesses, running 4 national companies and two international organisations, Matt shares his incredible journey from selling vacuum cleaners door-to-door at age 17 to creating and scaling several multi-million-dollar companies.

Matt discusses the power of resilience and training in sales, how modern businesses need to evolve their strategies to meet the demands of today’s buyers, and the mindset shift he experienced from chasing financial success to focusing on lifestyle and family. He also emphasises the importance of learning from failures and treating marketing campaigns as "hypotheses" — testing, learning, and iterating for better results.

Key Takeaways:

• The critical role of training and resilience in sales success.
• The importance of adapting sales strategies to modern buying behaviors.
• Why hands-on experience often trumps formal education in the business world.
• The mindset shift from chasing financial goals to prioritising lifestyle and family.
• And lots more!

Listen to this inspiring episode packed with practical advice and insights from a seasoned entrepreneur who’s learned to evolve, grow, and thrive in the ever-changing world of business.

To learn more about Matt’s work, go here: https://techtorque.com.au/

Connect with the Hosts:

Kate De Jong, PhD | Inspired Business

Website: https://katedejong.com/

Instagram: katedejong.inspiredbusiness

Email: kate@katedejong.com

Sam Morris | The Business Implementor

Website: https://thebusinessimplementor.com/

Instagram: sammorris.businesscoach

Email: sam@thebusinessimplementor.com