How to Spot Fake Brand Sustainability with Sarah Heaney
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How to Spot Fake Brand Sustainability with Sarah Heaney
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Is corporate sustainability mostly theater?
Sustainability expert Sarah Heaney joins us to expose the uncomfortable truths behind greenwashing. From her research revealing that companies spend 500% more marketing their green efforts than implementing them, to her shocking McDonald's study findings, Sarah breaks down why authentic impact is so rare—and what gives her hope.
We explore the psychology of corporate leadership, real brand case studies, and discuss whether consumers or corporations should drive change. Sarah's journey from nutrition studies to fighting greenwashing via coffee farms and corporate consulting rooms offers both brutal honesty and surprising optimism.
Key Topics: Greenwashing detection, corporate ego, authentic storytelling, consumer responsibility, sustainability communication, brand authenticity, ESG reality check.
Guest: Sarah Heaney - Sustainability communication expert, former corporate consultant, and founder of Impact Food Brands.
Perfect for: Business leaders, sustainability professionals, conscious consumers, and anyone tired of corporate green theater.