Joel Erway joins Dan today to talk all about his unique IP, the power offer and how this could work for other business owners and deal finders.

KEY TAKEAWAYS

• It was after transitioning into the digital marketing, that Joel took his experiences of sales presentations to aid him in selling online sales and webinars.
• After gaining many clients and wanting to move into selling coaching courses, Joel began to invest in his own education. He wanted to learn what other sales avenues were available and what could potentially work better for this product.
• Just 70% of your market are actually likely to buy from you and what many people do is focus on this whole 70%. But this is too much, you need to make your focus smaller to make more effective sales.
• Joel began to focus on just the top 10% of potential customers, combining this with creating an irresistible offer is how the power offer was created.
• Simplifying everything down, from content to offer creation, to create a specific targeted outcome has been the key to Joel’s success.
• Joel firstly finds his audience, he asks them if they want the result he is offering. If they say yes then that means they will want to know how to achieve this result and that’s where his mini-webinar comes in.
• This process isn’t the most scaleable but it is very clear and it works. When looking for acquisition, you don’t want 1000 leads, you just want a few strong ones.

BEST MOMENTS 

“[Traditional] Webinars are notoriously heavy, they take a lot of work to build, a lot of market research”

“Why can’t I just target that top 10%”

“Do less marketing, make more offers, the more offers you make the less cost per acquisition”

“If they value their time more than their money and their willing to pay more to save time then the last thing they are wanting to do is spend more time going through a sales process”

“Tried and failed is the key to finding that avatar that is close to working with you”

ABOUT THE HOST

Dan Taylor

Dan has completed over 36 transactions with a value in the tens of millions, though more importantly, he has added significant value by combining creative commercial property strategies and business buying strategies.

Working with existing property investors and SSAS Pension owners. Dan helps accelerate your income, grow your wealth and reclaim your time to live life on your terms.

Dan believes acquisitions are simply the fastest route to create cash flow and generational wealth.

Dan loves to help investors create cash flow and grow their wealth by investing with him.

Dan and his team do the deals so you don’t have to.

Do you have a SSAS Pension or cash that’s not producing income and simply don’t have the time to do it yourself, then get in touch and if you qualify you may be able to invest with us acquiring businesses and commercial property.

CONTACT METHOD

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