How to Build a Business That Speaks For Itself with Cari Kaufman
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How to Build a Business That Speaks For Itself with Cari Kaufman
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if you're tired of cookie-cutter marketing and looking to reconnect with your ‘why’—this one's for you!
In this episode of the TrustBuilt Podcast, host Alan Bennett sits down with Cari Kaufman, founder of Storyteller Wordsmith, to unpack how storytelling, authenticity, and trust can transform a small business’s marketing strategy.
👇 CHAPTERS:
00:00 - Welcome & Introducing Cari Kaufman
00:12 - The Story Behind "Storyteller Wordsmith"
01:52 - What Is Copywriting (and Why It Matters)?
03:00 - What Most Business Owners Miss About Marketing
05:00 - Storytelling as Business Therapy
07:04 - Why Connection to Your 'Why' Changes Everything
10:22 - Helping Business Owners Overcome Fear
13:25 - Defining a Unique Marketing Message
16:00 - Building Custom Marketing Strategies
18:52 - Compassion, Connection & Competency in Business
21:00 - The Launch Phase: From Vision to Visibility
23:20 - Why Analytics + Storytelling = Smart Marketing
26:44 - Preventing Stagnation with Content Ecosystems
30:20 - Understanding Business Owner Personality Types
33:20 - Building Trust Across Styles (Visionaries vs. Analysts)
37:50 - When Cari Says "No" (and Why That Builds Trust)
41:40 - How Cari Defines a "Touchdown" Win
44:50 - Final Takeaway: Great Marketing Honors Your Story
✅ Connect with Cari Kaufman:
Website: https://storytellerwordsmith.com
LinkedIn: https://www.linkedin.com/in/carikaufman