How a Merchants Associations Can Uplift Oakland’s Black Entrepreneurs
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How a Merchants Associations Can Uplift Oakland’s Black Entrepreneurs
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#074 - YaVette Holts, founder of Oakland based BAOBOB, the Bay Area Organization of Black-Owned Businesses shares her personal journey, the origin story of BAOBOB following the Ferguson protests, and her deep passion for helping Black businesses thrive through advocacy, connections, and culture.
BAOBOB is a membership-based merchant association that uplifts Bay Area Black-owned businesses by creating revenue opportunities, fostering community partnerships, and engaging in policy advocacy. Through events, curated marketplaces, and city partnerships, BAOBOB is a powerful bridge between entrepreneurs and systems.
YaVette builds bridges between entrepreneurs and city government officials. She runs impactful programs like OakTalk and Small Business Week events.
“Sometimes the only thing standing between someone’s potential and their success is the right connection—and I live to make those happen.”
YaVette’s work is rooted in community love and strategic activism. Listen in for bold insights, practical solutions, and a refreshing take on what it really means to support small businesses in Oakland.