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How Zara's control over its supply chain makes it the most fashionable

How Zara's control over its supply chain makes it the most fashionable

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Unlike most companies that aim for maximum capacity utilization, Zara deliberately operates below full capacity and is even willing to ship half-empty trucks or containers. The less-than-optimal capacity utilization means that Zara cannot always offer the lowest prices, but they are competitive enough. Rivals can only scramble to match Zara's agility.

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