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How SMART Is Building a Culturally Rooted Fashion Brand

How SMART Is Building a Culturally Rooted Fashion Brand

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 In this episode of Smart Growth, we spotlight Kasali Adewale, also known as SMART—a serial entrepreneur and the creative force behind OMOLUABI Clothings. With deep roots in fashion design, PR, and brand management, SMART shares how he’s building a fashion label that blends streetwear with African identity. He opens up about his journey, the business of staying relevant in a saturated fashion market, and what it means to grow a brand with cultural depth. Joined by our business expert, the conversation dives into strategies for scaling a clothing brand, attracting loyal customers, and turning creativity into consistent revenue. If you’re a fashionpreneur or creative brand builder, this episode is a masterclass in brand evolution and smart business.

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