In today's episode, I am joined by Paediatric Nutritionist, Aimee O’Shea, to chat about how she took her business full-time within six months using Instagram. Aimee is the founder of Little Bean Nutrition - a business that exists to help busy parents feel calm and in control of their child’s solids journey so that they can confidently nourish their little bean. Aimee’s business story is both an example of just how powerful Instagram marketing can be and the type of results you can achieve when you invest in the right support and have the strategic know-how to turn your dreams into a profitable reality.

We chat about:

• Aimee’s experience niching down so early in her career as a nutritionist (13:40)
• How niching down has benefited her business (15:30)
• Why Aimee opted for a membership model (instead of a digital product-based business) and what’s included in her membership offer (17:00)
• The benefits and challenges of having a membership (26:20)
• Why Aimee joined Gramtini before starting her business (35:10)
• How Gramtini helped Aimee grow her brand and business (38:00)
• The role that Instagram marketing plays in her digital strategy (42:45) 
• The results she is achieving using Instagram (47:30)
• How Aimee will be using Instagram to market her business moving forward (56:25)

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