エピソード

  • #249: Zak Brown, CEO of McLaren Racing – Performance is everyone’s job

    #249: Zak Brown, CEO of McLaren Racing – Performance is everyone’s job
    2025/07/24
    You can hire great people and set bold goals … yet still fall short. Why? Zak Brown, CEO of McLaren Racing, knows the answer. And it has less to do with talent, and more to do with something most leaders overlook. This episode pulls back the curtain on what it really takes to build a high-performance team—and why clarity might be your most powerful tool. You’ll also learn: Why exclusivity was hurting the brand—and what fixed it The mindset you need if you want long-term partnerships How to make split-second decisions (with wisdom straight from the pit!) What most leaders miss about gathering real input Take your learning further. Get proven leadership advice from these (free!) resources: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The How Leaders Lead App⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: A vast library of 90-second leadership lessons to stay sharp on the go ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Daily Insight Emails⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: One small (but powerful!) leadership principle to focus on each day Whichever you choose, you can be sure you’ll get the trusted leadership advice you need to advance your career, develop your team, and grow your business.
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    56 分
  • 3 More Questions (Mike Cessario) with David Novak and Koula Callahan

    3 More Questions (Mike Cessario) with David Novak and Koula Callahan
    2025/07/21
    On this episode of 3 More Questions, you'll hear David Novak's answers to: What do you think about edginess in branding and reframing edginess as entertainment? What advice do you have for leaders trying to build momentum for a brand just starting out? What can leaders of larger companies do to stay agile and move fast in the same way small companies can? ——— GO DEEPER Scale up your leadership skills in 2 minutes a day with the How Leaders Lead app — ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Download today in the App Store⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get coaching from David by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠signing up to receive his Weekly Leadership Plan⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. It builds on each podcast episode by offering actionable steps you can take each week to incorporate the learnings from the episode into your leadership style. It only takes about 5 minutes and is a great way to start off your week! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the How Leaders Lead podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to ensure you never miss an episode!
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    13 分
  • #248: Mike Cessario, Founder and CEO of Liquid Death – Disrupt with discipline

    #248: Mike Cessario, Founder and CEO of Liquid Death – Disrupt with discipline
    2025/07/17
    They sold a $300 coffin. They made a candle with Ozzy Osbourne’s DNA. And built a $1.4B beverage brand doing it. Mike Cessario, founder and CEO of Liquid Death, has turned irreverent ideas into a marketing juggernaut. But behind the stunts is a seriously disciplined approach to brand, strategy, and execution. If you're building a challenger brand—or just trying to make people actually notice your product—don’t miss this episode. You’ll also learn: How to earn attention, even on a tiny budget The kind of “unsafe” marketing ideas that break through the noise What challenger brands can do to beat the big guys Why you should market to the customers everyone else ignores Take your learning further. Get proven leadership advice from these (free!) resources: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The How Leaders Lead App⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: A vast library of 90-second leadership lessons to stay sharp on the go ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Daily Insight Emails⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: One small (but powerful!) leadership principle to focus on each day Whichever you choose, you can be sure you’ll get the trusted leadership advice you need to advance your career, develop your team, and grow your business.
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    1 時間 2 分
  • 3 More Questions (Sharon Price John) with David Novak and Koula Callahan

    3 More Questions (Sharon Price John) with David Novak and Koula Callahan
    2025/07/14
    On this episode of 3 More Questions, you'll hear David Novak's answers to: How can leaders define the concept of "emotional brand equity" in their own brand? How simple is the turnaround strategy SDSS x2 (“stop doing stupid stuff” … and then “start doing smart stuff”)? How do you know when to listen to data and when to rely on pure willpower to get something done? ——— GO DEEPER Scale up your leadership skills in 2 minutes a day with the How Leaders Lead app — ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Download today in the App Store⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get coaching from David by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠signing up to receive his Weekly Leadership Plan⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. It builds on each podcast episode by offering actionable steps you can take each week to incorporate the learnings from the episode into your leadership style. It only takes about 5 minutes and is a great way to start off your week! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the How Leaders Lead podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to ensure you never miss an episode!
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    10 分
  • #247: Sharon Price John, CEO of Build-A-Bear – Meaning is your brand’s superpower

    #247: Sharon Price John, CEO of Build-A-Bear – Meaning is your brand’s superpower
    2025/07/10
    The real product isn’t always what’s on the shelf. It’s the story—and the feeling—that comes with it. Sharon Price John, CEO of Build‑A‑Bear, reinvented a mall staple by returning the company from a $49 million loss to sustained profits while expanding into digital, adult, and licensing channels. And here’s the insight that anchored her: Build‑A‑Bear isn’t selling teddy bears. It’s selling meaning. If you want to expand and grow your brand (without losing its heart), hit play on this episode! You’ll also learn: A turnaround formula so simple, it fits in four letters An analogy to honor your company’s past—without getting stuck in it The math (and magic) behind a viral “Pay Your Age” campaign What decisive leaders understand that hesitant ones miss Take your learning further. Get proven leadership advice from these (free!) resources: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The How Leaders Lead App⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: A vast library of 90-second leadership lessons to stay sharp on the go ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Daily Insight Emails⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: One small (but powerful!) leadership principle to focus on each day Whichever you choose, you can be sure you’ll get the trusted leadership advice you need to advance your career, develop your team, and grow your business.
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    56 分
  • 3 More Questions (Jimmy Kirchdorfer) with David Novak and Koula Callahan

    3 More Questions (Jimmy Kirchdorfer) with David Novak and Koula Callahan
    2025/07/07
    On this episode of 3 More Questions, you'll hear David Novak's answers to: How do YOU think about mission statements? What are some practical ways a leader can drive the concept of "psychological safety" throughout their organization? What’s your perspective on encouraging emerging leaders to chase what they are good at? ——— GO DEEPER Scale up your leadership skills in 2 minutes a day with the How Leaders Lead app — ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Download today in the App Store⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get coaching from David by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠signing up to receive his Weekly Leadership Plan⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. It builds on each podcast episode by offering actionable steps you can take each week to incorporate the learnings from the episode into your leadership style. It only takes about 5 minutes and is a great way to start off your week! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the How Leaders Lead podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to ensure you never miss an episode!
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    11 分
  • #246: Jimmy Kirchdorfer, Chairman and CEO of ISCO Industries – Grow the business so your people can grow with it

    #246: Jimmy Kirchdorfer, Chairman and CEO of ISCO Industries – Grow the business so your people can grow with it
    2025/07/03
    What’s the real purpose of business growth? According to Jimmy Kirchdorfer, CEO of ISCO Industries, it’s not just revenue or market share. It’s about creating opportunity—for your team, your customers, and your culture. In this episode, he shares how a golf irrigation supplier grew into a global pipe distributor. It’s a powerful blueprint that shows you how reinvesting in growth (and people) can power your success and scale your business. You’ll also learn: Why “do what you love” might be terrible career advice What psychological safety looks like in a team (and how to preserve it) The one sales skill leaders often overlook Jimmy’s first-hand story of bailing Scottie Scheffler out of jail at the 2024 PGA Championship at Valhalla Take your learning further. Get proven leadership advice from these (free!) resources: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The How Leaders Lead App⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: A vast library of 90-second leadership lessons to stay sharp on the go ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Daily Insight Emails⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: One small (but powerful!) leadership principle to focus on each day Whichever you choose, you can be sure you’ll get the trusted leadership advice you need to advance your career, develop your team, and grow your business.
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    50 分
  • 3 More Questions (Bob Jordan) with David Novak and Koula Callahan

    3 More Questions (Bob Jordan) with David Novak and Koula Callahan
    2025/06/30
    On this episode of 3 More Questions, you'll hear David Novak's answers to: How do you handle criticism when you make a public statement and then change your mind? What are your thoughts on the perspective that someone should try and avoid making an impact on day one of their new role? What’s the best advice you’d give a leader on how to handle high stress? ——— GO DEEPER Scale up your leadership skills in 2 minutes a day with the How Leaders Lead app — ⁠⁠⁠⁠⁠⁠⁠⁠⁠Download today in the App Store⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get coaching from David by ⁠⁠⁠⁠⁠⁠⁠⁠⁠signing up to receive his Weekly Leadership Plan⁠⁠⁠⁠⁠⁠⁠⁠⁠. It builds on each podcast episode by offering actionable steps you can take each week to incorporate the learnings from the episode into your leadership style. It only takes about 5 minutes and is a great way to start off your week! ⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the How Leaders Lead podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠ to ensure you never miss an episode!
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    13 分