You can’t manage what you’re not measuring.

In this episode, Robert Sartin, chairman of Frost Brown Todd, shares how his background in economics, finance, and distressed M&A led him to champion a data-forward strategy long before it became industry standard. He talks about why law firms can’t afford to delay their data journeys, what it takes to turn firm-wide strategy into execution, and how he built alignment around change in a partnership environment.

Robert also discusses the unexpected power of gamification in building a data culture, and how AI will reshape pricing, talent management, and long-term firm viability.

Timestamps:

(00:00) Intro

(01:09) From banking and M&A to law firm leadership

(04:33) Why Frost Brown Todd leaned into data

(07:47) Building a value proposition with data

(10:20) Why strategy without data won’t work

(13:12) AI’s impact on pricing and firm structure

(16:21) Building buy-in inside a law firm

(20:29) What Robert would do differently

(23:15) Leading cultural change with early wins

(25:56) Gamifying historical data entry

(28:06) Using data to integrate and grow teams

(33:20) The future of Frost Brown Todd

(34:44) Advice for law firm leaders just starting

Connect with our guest:

• Robert Sartin on LinkedIn: https://www.linkedin.com/in/robert-sartin-a7278713/
• Learn more about Frost Brown Todd: https://frostbrowntodd.com/

Connect with Tom:

• Tom Baldwin on LinkedIn: https://www.linkedin.com/in/tombaldwin/
• Learn more about Entegrata: https://www.entegrata.com