How do you pivot from an early idea that didn’t work ➝ to building a global SaaS leader trusted by 700+ enterprises?

In this full episode of the Prime Podcast, Khadim Batti (Co-founder & CEO, Whatfix) reveals the raw founder journey:

• The pivot moment that sparked Whatfix
• Hustling with 500 cold emails to close first customers
• Landing a Fortune 10 client at $25/month (and why logos matter more than price)
• Why product-market fit keeps evolving
• Scaling SaaS from India ➝ US with 85+ Fortune 500 clients
• Raising $270M and turning investors into growth partners
• How AI is shaping the future of digital adoption

📌 Hosted by Gaurav Ranjan, Principal at Prime Venture Partners

📌 Episode Timestamps
00:00 – Introduction
02:40 – Creating a Category Before It Existed
08:30 – PMF as a Moving Target
12:20 – 500 Emails & First Customers
15:50 – Why Focus on the US Market
18:40 – Fortune 10 Customer at $25
22:10 – Narrowing Down GTM
25:00 – Selling to Enterprises
30:00 – India vs US Sales Teams
37:00 – Fundraising Lessons
44:20 – How AI is Changing Digital Adoption
47:19 – Making Investors Work for You

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