How He Revolutionized Customer Targeting with Military Intel ($6M SaaS Built on Big Data)
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How He Revolutionized Customer Targeting with Military Intel ($6M SaaS Built on Big Data)
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🔥 Do you want to double your demo pipeline this year? Get a free SaaS growth strategy session http://www.freegrowthsession.com
Discover how a former military intelligence officer transformed classified big data techniques into a powerful B2C targeting platform.
Ed Lorenzini, CEO of Analyze360, shares how he leveraged his experience with intelligence agencies to build a platform that delivers Fortune 500-level customer segmentation to mid-market companies at a fraction of the cost.
His automated platform turns weeks of expensive analysis into minutes of actionable insights, helping clients like Google, Stussy, and Habitat for Humanity identify their ideal customers with unprecedented precision.
This conversation reveals the untapped power of data-driven marketing that most mid-market businesses are missing.
Key Insights from This Episode:
✅ Military intelligence to market domination - How government big data techniques created a B2C targeting powerhouse
✅ The $750 segmentation breakthrough - Making enterprise-level analytics accessible to mid-market companies
✅ Hidden customer patterns revealed - Why a women's clothing brand's best predictor was "active investors"
✅ Real math + AI balance - Creating actionable marketing insights without sacrificing accuracy
✅ Geospatial targeting - How they're using mobile phone location data to revolutionize competitor conquesting
Resources & Links:
🔗 Learn more about Analyze360's customer segmentation platform: https://www.analyzecorp.com/
📩 Connect with Ed on LinkedIn: https://www.linkedin.com/in/edlorenzini/
🔥 Do you want to double your demo pipeline this year? Get a free SaaS growth strategy session http://www.freegrowthsession.com