What does it actually take to launch a service business from scratch — with no experience, no safety net, and a $300K loan hanging over your head?

In this episode, Aaron sits down with Greg, the first-ever franchisee of Bumble Roofing, who pulled off a $1.3M first year while navigating newborn life, quitting his job, and going all in on building something from nothing.

If you’re thinking about buying a franchise, escaping the corporate grind, or building in the home services space — this is the real talk you won’t get from a sales deck.

👉 Subscribe for more stories from real operators scaling service businesses the hard way.

⏱️ Timestamps / Chapters:
0:00 – Welcome & how they connected
1:00 – Greg’s background (sales, baseball, baby)
2:30 – Why roofing? Why franchising?
6:00 – Choosing Bumble & being franchisee #1
9:00 – Starting from zero: no systems, no safety net
12:00 – What surprised him most about franchising
14:00 – “No one cares about you at first”
17:00 – Revenue numbers & real startup pressure
20:00 – What lead sources actually worked
22:30 – The broken franchise buying experience
26:00 – $300K SBA loan and the real risk
28:00 – The myth of passive ownership
32:30 – Early wins, winter collapse, and surviving
35:00 – Benefits of the franchise system
38:00 – Sharing wins across franchisees
43:00 – Roofing vs. power washing
45:30 – Newborn + new business = pressure cooker
48:00 – Mental health and founder loneliness
51:00 – How Aaron built Rolling Suds differently
55:00 – Greg’s long-term vision: $25M+
59:30 – Going deep instead of wide
1:02:00 – Final thoughts + where to follow Greg

📲 Follow Greg:
Instagram – @gregmgeezy