How Curing His Sickness Built him an 8-Figure Supplement Empire
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How Curing His Sickness Built him an 8-Figure Supplement Empire
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From Chronic Illness to 8-Figure Empire: Caleb Marshall, founder of Tropeaka, built one of Australia's fastest-growing supplement brands after doctors couldn't diagnose his mysterious illness. Starting as a tennis coach with zero business experience, he bootstrapped from his apartment to 70+ countries and major retail dominance.
In this episode, he reveals his contrarian approach to staying the bottleneck, building in-house manufacturing, and why being "too conservative" actually scaled his business faster than venture-backed competitors
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Connect with Caleb Marshall (Guest):
Instagram: https://www.instagram.com/calashall/
Linkedin: https://www.linkedin.com/in/calebmarshall
Connect with Sasha (Host):
Instagram: https://www.instagram.com/sasha_karabut/
Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/
Linkedin: https://www.linkedin.com/in/sashakarabut/

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TIMESTAMPS:
00:00 - Intro
00:15 - Caleb’s Origin story: Chronic Illness to Business Idea
04:30 - Starting a Supplement Brand - Tropeaka
08:00 - Challenges with running a Supplement Brand
19:20 - How to Delegate?
21:47 - Planning, Timeline - How far does he plan?
24:35 - Pivoting When COVID almost Killed Their Ecom Dominance
26:48 - Going Retail
28:08 - Things to have in place Before Scaling
32:42 - What he would have done differently ?
36:13 - Testing for Product Market Fit
37:50 - Product Quality vs Competition in Supplement Industry
42:43 - The Health Food Aisle Problem
49:33 - 5 Rules to Improve Your health
54:30 - Hardest Skills to Learn as a Founder
About Ecom Capital Podcast: eCom Capital Podcast is a show about scaling e-commerce businesses. The host Sasha Karabut talks to successful founders, industry experts and shares strategies on how to build, grow and scale profitable eCommerce brands.
#ecommerce #ecom #onlinebusiness #entrepreneur #business #scaling #shopify #dropshipping #businessgrowth
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Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q
LinkedIn: https://www.linkedin.com/in/sashakarabut/