Send us a text

In our first episode for series 2 of Housed Sarah, Dan and Deenie had a lot to discuss. With Clearing finished for 24/25 the trio digest how this period has looked for the sector and what operators could be doing to stop it being such a 'panic' time of year.

The episode covers:
➡ The importance of pricing, proposition and marketing strategies all year round
➡ The big drop in international students
➡ How properties more premium in nature are not being sold
➡ Customer service and the need for operators to staff correctly during Clearing
➡ How students are voting with their feet and are voting on value
➡ The use of current databases and CRM during Clearing
➡ The need for operators to target parents in their campaigns, especially during Clearing
➡ Predictions for next year.

This episode of Housed is sponsored by Miru Visuals - Specialising in creating stunning property videos that make listings stand out from the crowd and add value to brands. Check them out here: Construction Marketing | Miru Visuals | London

*Correction - UCAS take around 60% of international undergraduate applications to UK universities so a slightly more complete picture than mentioned.

Send us a text

In our final episode of our summer series for Housed we chatted with Paul Humphreys and Tuely Robins of StudentCrowd. Paul co-founded the decision-making platform in 2014 and it has now helped over 12 million users, it also provides datasets to support the decision making of both operators and property advisors. Having specialised in data articulation, Tuely now focuses on strategic partnerships which support StudentCrowd, the sector and student experience.

Sarah, Deenie and Dan chat with the StudentCrowd team about:
🔵 Helping students to make better decisions with their accommodation
🔵 Tracking trends for universities
🔵 The importance of responding to online reviews
🔵 The key growing trends in the sector
🔵 The divide between prospects and current students on their need for en-suites
🔵 How student voices help to make critical decisions
🔵 The challenge of building affordable accommodation
and...we find out what StudentCrowd call their 'panic index'!

Each week, Sarah Canning, Deenie Lee of The Property Marketing Strategists and Daniel Smith of Student Housing Consultancy will be delving into a wide variety of subjects and asking the questions that aren't often asked. This podcast is for anyone who works in Student Accommodation, BTR, Co-living, Operational Real Estate or Shared Living.

Disclaimer: The views and opinions expressed in this podcast are the personal views of the individual hosts.

Send us a text

In our latest Housed Summer Series episode we chat with Stephen Cleal, Customer Success Director, UCAS. With over 20 years of industry experience and having spent 11 years at UCAS, Steve brings a wealth of knowledge to the sector and heads up the Accommodation and Real Estate team as they continue to support students as they transition into higher education or apprenticeships and move away from home.

Some of the topics we covered in this informative episode:
🟣 Key insights from university clearing and student application numbers
🟣 The importance of UCAS data in PBSA and how some operators can use it more effectively
🟣 The increase in the interest of apprenticeships and how we need to support this demographic
🟣 UCAS being more than just an application body - Stephen gives overview of all of their services
🟣 The latest on their Journey to A Million campaign
🟣 Supporting International Students
🟣 Why the UCAS accommodation portal is closing down in October
🟣 The impact of the new government for UCAS

⭐ PLUS an exclusive announcement - listen to find out more!

Each week, Sarah Canning, Deenie Lee of The Property Marketing Strategists and Daniel Smith of Student Housing Consultancy will be delving into a wide variety of subjects and asking the questions that aren't often asked. This podcast is for anyone who works in Student Accommodation, BTR, Co-living, Operational Real Estate or Shared Living.

Disclaimer: The views and opinions expressed in this podcast are the personal views of the individual hosts.

Send us a text

Our latest podcast episode from our Summer Series is now available to listen to. In this episode we chatted with the trailblazer Honor Barratt, CEO of Birchgrove.

Birchgrove is a specialist age-exclusive developer working to establish a portfolio of later living neighbourhoods with well thought-out facilities for rent.

Some of the topics we cover in this episode:
🟣 The reputation of later living as dull and beige
🟣 The stigma around renting in later life
🟣 Home ownership being boring in older age
🟣 The opportunity to free up housing stock for families
🟣 Rental later living as the sustainable choice for the future
🟣 Rent controls and protecting the future renters
🟣 Security of tenure above everything else

Each week, Sarah Canning, Deenie Lee of The Property Marketing Strategists and Daniel Smith of Student Housing Consultancy will be delving into a wide variety of subjects and asking the questions that aren't often asked. This podcast is for anyone who works in Student Accommodation, BTR, Co-living, Operational Real Estate or Shared Living.

Disclaimer: The views and opinions expressed in this podcast are the personal views of the individual hosts.

Send us a text

Housed: The Shared Living Podcast hosts Sarah Canning , Dan, and Deenie recently collaborated with experts Laura Bosworth, Richard Stott, Jenny Shaw, and Rebecca O'Hare to record a special episode discussing crucial issues in student accommodation.

This top team of professionals share expert views on key topics, including:
⚪ PBSA vs. HMOs: Is affordability in student accommodation a self-perpetuating issue created by PBSA?
⚪ The evolution of PBSA rooms: Have they truly evolved to meet student needs?
⚪ Mental health challenges: Is the sector prepared for upcoming issues?
⚪ Understanding changing demographics and adapting services and products accordingly
⚪ Staffing costs and rent: Should increasing staff costs impact rent?
⚪ Undervaluing PBSA: Why are we still focused on rooms rather than the whole package?
⚪ Data, research, and market gaps: How data can reveal opportunities
⚪ Technology's influence on the future of accommodation
⚪ Future demand for flexibility from students
⚪ Intersectionality and inclusion: Implications for future accommodation options

Laura Bosworth is Founder and CEO of REAL listen to Get REAL about Marketing podcast here

Jenny Shaw is HE External Engagement Director at Unite Students listen to the Unite Group Accommodation Matters Podcast here

Rebecca O'Hare is Interim Deputy Director of Residential Services at University of Leeds.

Richard Stott is Managing Director of Kexgill Group.

Each week, Sarah Canning, Deenie Lee of The Property Marketing Strategists and Daniel Smith of Student Housing Consultancy will be delving into a wide variety of subjects and asking the questions that aren't often asked. This podcast is for anyone who works in Student Accommodation, BTR, Co-living, Operational Real Estate or Shared Living.

Disclaimer: The views and opinions expressed in this podcast are the personal views of the individual hosts.

Send us a text

We're excited to share our latest Housed podcast episode in collaboration with Martijn van de Veen , Chief Business Development Officer at ICEF. This session is ahead of the The inaugural ICEF Monitor Global Summit in September which has a track dedicated to student accommodation.

Sarah Canning and Deenie Lee will be speaking at the event in September, looking at insights from our latest research Unlocking Global Perspectives of Student Accommodation. They will be joining a host of other experts in the sector who will be focusing on affordability, availability, accessibility, and accountability in international student accommodation.

Find out more about the event: https://www.icef.com/events/icef-accommodation/

Some of the topics covered in this podcast episode:
🔵 The importance of collaboration globally - looking into different markets
🔵 Challenging the typical ‘international student’ stereotype
🔵 Tackling supply and demand and therefore affordability.

Each week, Sarah Canning, Deenie Lee of The Property Marketing Strategists and Daniel Smith of Student Housing Consultancy will be delving into a wide variety of subjects and asking the questions that aren't often asked. This podcast is for anyone who works in Student Accommodation, BTR, Co-living, Operational Real Estate or Shared Living.

Disclaimer: The views and opinions expressed in this podcast are the personal views of the individual hosts.

Send us a text

We're excited to kick off our special summer sessions with an insightful conversation featuring Hannah Chappatte, CEO and founder of Hybr.

Here's what we cover in this episode:

☑️ Female Entrepreneurship: Exploring the unique challenges and triumphs faced by women in the industry.
☑️ The Future of the Sector: Insights into emerging trends and what lies ahead.
☑️ Raising Funds: Strategies and tips for securing investment in a competitive market.
☑️ Innovation and Evolution: How Hybr, a rental platform tailored for students and young graduates, is transforming the rental experience. Hybr provides a seamless journey for young renters and connects landlords with a pre-qualified renter base, ensuring faster lease-ups and increased NOI.

Check out Hannah's great work here: Hybr | Homes for Students
Connect with Hannah here: https://www.linkedin.com/in/hannah-chappatte-20029b1140?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_contact_details%3BCG0aPijWSdK5tFCyrZ48HA%3D%3D

Each week, Sarah Canning, Deenie Lee of The Property Marketing Strategists and Daniel Smith of Student Housing Consultancy will be delving into a wide variety of subjects and asking the questions that aren't often asked. This podcast is for anyone who works in Student Accommodation, BTR, Co-living, Operational Real Estate or Shared Living.

Disclaimer: The views and opinions expressed in this podcast are the personal views of the individual hosts.

Send us a text

Housed: The Shared Living Podcast aims to bring the latest news, views and insights to the shared living sector.

☑️ Cohousing communities - Marmalade Lane - is this the way forward and what can other shared living sectors learn?
☑️ Marketing budget lines - why PPC and SEO shouldn't be lumped together
☑️The UPP Foundation launch of The Kerslake Collection Essays
☑️ NAV: Incentives vs. Price Reductions – transparency issues in filling buildings and the impact on rent realignment
☑️ GSL & Cubo: valuable insight on accessibility, disability, and vulnerable students

Each week, Sarah Canning, Deenie Lee of The Property Marketing Strategists and Daniel Smith of Student Housing Consultancy will be delving into a wide variety of subjects and asking the questions that aren't often asked. This podcast is for anyone who works in Student Accommodation, BTR, Co-living, Operational Real Estate or Shared Living.

Disclaimer: The views and opinions expressed in this podcast are the personal views of the individual hosts.