In this episode of Home Business Profits, Ray Higdon dives deep into the three essential questions for building a powerful brand. Ray discusses the transformation of social media profiles to generate leads and sales, sharing five key steps to enhance your profile. He introduces three crucial questions every entrepreneur should answer to build a compelling brand: who do you help, how do you help them, and why should they listen to you? Ray emphasizes identifying your target audience and sticking to a specific brand filter. He also contrasts the difference between authority and expertise, suggesting that your authority can stem from your personal experiences and challenges. Tune in to gain clarity on building a strong social media presence and learn strategies for consistently providing value to your audience. ** JOIN THE 1K CHALLENGE - the1kchallenge.com ** JOIN THE ALL ACCESS PASS - https://higdongroup.com/aap 👉 HigdonGroup.com/Book
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Ray Higdon is a bestselling author of several books, renowned inspirational speaker, earner of multiple seven figures in a multi-million dollar home-based business, and founder of the Higdon Group, a Fortune 5000 company, where he's helped clients generate over 500,000 new customers through his proven coaching programs (https://rayhigdoncoaching.com).
Partner with Ray:
★ Take the 1K RankUp Challenge: https://rankmakers.com
★ Apply for Coaching: https://higdongroup.com/coaching
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Thank you for watching and be sure to subscribe for more: https://www.youtube.com/@HigdonGroup
We believe in you!
Ray Higdon
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More About Ray:
Ray's Home Business Profits has had over 10 million downloads, with approximately 160k monthly downloads (https://higdongroup.com/podcast). The Higdon Group hosts annual events with as many as 2,000 people live and nearly 7,000 registered online for their Rank Maker community (https://rankmakers.com).
As a top keynote speaker, Ray has shared the stage with world-renowned thought leaders, including Tony Robbins, Les Brown, Brendon Burchard, Robert Kiyosaki, Bob Proctor, Gary Vaynerchuk, Grant Cardone, Magic Johnson, and many more (https://higdongroup.com/speaking).
Ray resides in Naples, Florida, with his wife Jessica, a prominent realtor. They have four children. As a follower of Jesus Christ, Ray incorporates faith-based principles into all of his decisions, life challenges, and business successes. They have raised over $1,000,000 to support families in need, fight human trafficking, and advance alternatives to traditional health care.
Learn more about Ray Higdon: https://www.rayhigdon.com
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